In continuation of the marketing plan of the 7th edition of “Luxury Motor Show EXCS”, which will take place at Four Seasons Hotel in Riyadh on Oct. 29-31, 2013, APSCO (Arabian Petroleum Supply Co. Ltd.), which manufacture and market Mobil 1 oils, joined EXCS as main sponsor. “The show fits the strategic marketing plans of APSCO”, said Khalid Al-Tayeb, Director of Lubes and Specialties, after signing the sponsorship contract with Specialized Systems Company for Exhibitions and Conventions (EXCS), the organizer of the Luxury Motor Show. Al-Tayeb emphasized the importance of EXCS as specialized exhibition for showcasing the most luxurious cars, particularly sports super cars such as Aston Martin, Mercedes, Porsche and other famous luxury cars that use Mobil 1 oil and participate in its marketing programs. After signing of the sponsorship contact, he said: “Our sponsorship of EXCS is an important platform for launching of our services and products in view of its distinguished reputation, which it gained through its success in the last sessions.” He added: “Mobil 1 Oil is one of the world's most important and reliable oils, and the major sponsor of Mercedes McLaren F1 racing team, the leading team of F1 races, which is another achievement for us.” Al-Tayeb further said: “We decided to participate in its 7th edition as main sponsor to be positive partners and to reflect our full commitment to provide the highest standards to successfully contribute to its success.” Meanwhile, Abdullah AL-Shemasi, CEO of EXCS, the organizing company, expressed his appreciation to APSCO as being the main sponsor of the 7th edition of EXCS, and said: “Participation of a large national company, as APSCO, is an important motive for us to develop this specialized and distinguished motor show, as an organizing company, we are very proud of this sponsorship which, undoubtedly, will play an active role in enhancing the success of the show and raise number of visitors.” — SG
