Rafal Real Estate Development Company has signed an sponsorship agreement with The Specialized Systems for Exhibitions and Events Est. for the Fourth EXCS International Luxury Motor Show to be held at Jeddah Hilton Hotel in October 2010. Darwish Bakeer, Rafal's CCO, said “our sponsorship opportunity forms an important step forward and time to launch our services and communities in a very special show, taking into consideration its sound and positive reputation during its last three events.” Rafal seizes the participation in the specialized and unique show which targets the high-end of the Saudi society, as an appropriate venue for the company to promote its jewel community - the “Burj Rafal”. “We've started the excavation works at ‘Burj Rafal community' which is aimed at becoming an important luxurious and elite landmark in Riyadh City. Adding a true architectural work-of-art, this unique and glorious vertical community will be a mixed-use development landmark of 62 stories constructed on an exclusive 20,000 sqm plot in Assahafa District along King Fahd Highway in Riyadh, a very prominent and prestigious business area in Riyadh close to King Abdullah Financial Center and set to create a niche of its own world,” he added. Bakeer further said: “We're committed to present quality real estate development for a better future of the cities in Saudi Arabia, making this unique dream come true.” Abdullah Al Shemasi, CEO, The Specialized Systems for Exhibitions and Events Est., organizer of the luxury motor show, said “this step from a large national company, such as Rafal, specializing in real estate quality development, forms a unique opportunity of taking it into a broader step of offering a wider spectrum of luxurious products and services at EXCS. We, as the organizers, are very proud of such an sponsorship and certain of its positive impact on the success (of the show).” “We'll always continue to enhance our specialization to gain more success. With Rafal on board, it gives special quality to the specialized event such as The EXCS International Luxury Motor Show and encourages large national companies to sponsor the same,” he added.
