Saudia Private Aviation (SPA), an affiliate of Saudi Arabian Airlines, is the main sponsor of the upcoming 4th edition of the International Luxury Motor Show (EXCS), which will be held at Jeddah Hilton hotel in October 2010. The sponsorship contract was signed between Saudia Private Aviation and Specialized Systems for Exhibitions and Conventions, the organizer of the International Luxury Motor Show for the fourth year in a row. On this occasion, Wajdi El Idrissi, assistant general manager for Royal and VIPs Affairs, underscored the importance of the specialized exhibition which targets prominent people and the high class segment of the community, the segment that SPA targets through its marketing programs. After signing the contract, El Idrissi said: “Saudia Private Aviation services was launched after carrying out thorough market studies which showed constant rising demand for private aviation. We do believe that sponsoring of the International Luxury Motor Show is an important step toward launching our services in view of its privileged reputation and great success achieved in its last sessions.” He added: “In order to further enhance our services, we added a number of world's most sophisticated private jets such as Hawker 400XP and Falcon 7X, which has a non-stop flying range of about 11 hours. Meanwhile, Abdullah Al-Shemasi, CEO of the organizing company, expressed his appreciation for Saudi Arabian Airlines in general, and for SPA in particular, for their participation in the 4th edition of the International Luxury Motor show as the main sponsor. He said: “Participation of Saudi Arabian Airlines in this show is an important motivation for the development of such specialized and distinguished exhibition. We are very proud of this sponsorship, which definitely will have a positive impact for the success of the show, as well as raising the number of its visitors.” “We, as a company dedicated to excellence, shall continue in the organization of this show, which has enjoyed a great success since its first session. Now, with SPA participation, we are sure that the show will make a qualitative leap,” he added. He stressed the importance of national companies in sponsoring national events such as the International Luxury Motor Show.
