A Historic Riyadh Season collaboration powered by intelligent innovation Setting a new benchmark for AI-enhanced low-light imaging in the GCC A cultural milestone elevated by AI technology for the Kingdom's creators HONOR, a global leading AI device ecosystem company, today announced its strategic partnership with Rotana Music Group during the Abdulrab Idrees Night tribute concert, held on December 5 at the Mohammed Abdo Arena as part of Riyadh Season. The collaboration brought together two leaders in culture and technology, with HONOR serving as the strategic sponsor and the HONOR Magic8 Pro positioned as the exclusive device used for concert photography and videography. The tribute night honored the musical legacy of Abdulrab Idrees, featuring performances by some of the region's most renowned artists, including Mohamed Abdo, Aseel Abu Bakr, Asma Lmnawar, Nawaf Al Jabarti, and Jassim Bin Thani. Throughout the evening, the Magic8 Pro captured every moment in a visually demanding environment, demonstrating the device's leadership in night performance, low-light imaging, and AI-powered photography. The event served as a real-world showcase of the Magic8 Pro's ability to preserve cultural memories with clarity, accuracy, and artistic depth. Jerry Liao, General Manager of HONOR Saudi Arabia, said: "Saudi Arabia holds a unique position within HONOR's global portfolio. The Kingdom combines scale, sophistication, and an unwavering appetite for next-generation technology. Our partnership with Rotana reflects HONOR's belief in supporting meaningful cultural moments while empowering creators with intelligent imaging tools. The Magic8 Pro was designed to excel in environments just like this one, where emotion, artistry, and technology meet under the lights." From Rotana Music Group, Habib Rahal, Executive Director of Marketing and Sponsorships, said: "This tribute night carries deep artistic and emotional significance for our audience. Capturing a concert of this scale and cultural weight requires exceptional imaging capability, and the Magic8 Pro delivered exactly what such a moment deserved. Rotana is proud to partner with a global technology leader that shares our commitment to preserving and elevating Arab musical heritage." Showcasing the power of AI imaging in a live concert setting A central element of the announcement is the performance of the HONOR Magic8 Pro, especially in low-light and complex stage settings. This aligns with photography insights across the Middle East, where users have expressed a clear desire for stronger night photography performance. About 41% of users want smartphones to improve night view and low-light scenes, followed by natural landscapes (37%), portraits (33%), and sunrise/sunset images (31%). Many also struggle with unclear long-distance shots in low light, an issue the Magic8 Pro directly solves through its advanced night photography and long-range capabilities. During the concert, the Magic8 Pro's Ultra Night Main and Telephoto Cameras produced vibrant, detailed images despite challenging lighting conditions. The 200MP Ultra Night Telephoto lens, combined with 100x AI Zoom, allowed for exceptionally clear shots of performers at a distance. AI Adaptive Stabilization ensured stable, smooth videos amid crowd movement. The AI Camera Large Model Matrix reduced noise and enhanced detail automatically, while the Magic Color Engine maintained natural skin tones and authentic color representation. Capture Sensing Motion AI froze fast-moving performers to deliver sharp images, and the enhanced AI editing suite allowed content to be shared instantly. The partnership demonstrated how HONOR's technology can elevate artistic expression and contribute to the Kingdom's cultural narrative. The Magic8 Pro emerged as a tool capable of capturing emotion, movement, and atmosphere, reinforcing its position as a new standard in low-light imaging. Rotana: A cultural powerhouse and ideal creative partner Rotana Music Group continues to be the world's leading Arabic music company, with ownership of over 70 percent of regional superstar content and a catalogue exceeding 20,000 songs. Managing more than 60 major artists and organizing over 100 concerts annually across Saudi Arabia, the Gulf, Europe, and North Africa, Rotana plays a defining role in shaping Arab culture. This long-standing influence, combined with its extensive concert production capabilities and cultural reach, makes Rotana a natural partner for HONOR. The collaboration reflects shared values of celebrating Saudi artistry, preserving cultural heritage, empowering creators, and contributing to the Kingdom's growing entertainment scene. Together, HONOR and Rotana positioned the Magic8 Pro not only as a premium smartphone but as a trusted creative companion, one capable of documenting the emotion, power, and beauty of a defining musical moment. Through this partnership, HONOR underscored its commitment to supporting the Kingdom's creative movement and to merging technological innovation with artistic expression. Rotana Music Group Founded in 1987 and headquartered in Riyadh, Rotana Music Group is the largest music production company and the biggest holder of Arabic artistic content in the region. The company's main headquarters is located in Riyadh, Saudi Arabia, with additional offices in Jeddah, Dubai, Kuwait, Cairo, and Beirut. Rotana has established itself as a leader across all areas of the music industry, including the organization of major festivals, concerts, and entertainment events throughout the Gulf and the Middle East, as well as global concerts in cities such as London, Paris, and Geneva. Under its umbrella, Rotana Music Group also manages the Mohammed Abdu Arena, the largest and most prominent cultural and artistic venue in Saudi Arabia and the Arab world, which has hosted hundreds of concerts and iconic performers. The group oversees the careers of numerous renowned artists, ensuring their work aligns with the latest trends and developments in the global music industry. Its productions contribute to elevating its artists' presence and showcasing their talent. Rotana Music Group also manages influential social media platforms and an extensive network of visual and audio channels—including a YouTube channel, radio stations, and others—all operating to support the company's objectives and creative projects. Additionally, its strong media networks play a key role in amplifying everything the group produces and delivers.
