JEDDAH – Car enthusiasts and fans alike will once again be drawn to Jeddah Hilton Hotel next month to witness the opening of the long-awaited 6th edition of EXCS International Luxury Motor Show, regarded as the biggest event of its kind in Saudi Arabia. This year's event, slated on November 6-8, will showcase the latest high-end cars in stake for the who's who of the society who fancy for lavish cars. The luxury car manufacturers will exploit the extravagant occasion to exhibit their crème de la crème to woo the discriminating elite. Amid a booming luxury car market in Saudi Arabia, EXCS' CEO Abdullah Al-Shemasi, organizer of the Show, said this year's sales of luxury cars in Saudi Arabia rose by 15 percent, noting that the Saudis top the list of luxury cars owners in the Middle East. He added that the Saudi car market is the largest market in MENA region, representing about 50 percent of the region's sales on account of robust economy and high oil prices in the international markets. The 6th edition of the show offers sophisticated and stylish jaw-dropping cars, indicative of Saudi passion for such models. Both local and international car dealers consider the momentous occasion as a great opportunity to unveil their latest prototypes that meet the aspiration of the luxury car lovers. Commenting on the final preparations for the upcoming show, Al-Shemasi said: “The luxury car dealers participating in the show, which will run for 3 days, are getting ready to unveil their latest models, concept cars, new innovative technologies and driving systems adopted in 2013 cars. We are thrilled that the Luxury Motor Show (EXCS) has been chosen by many major luxury carmakers to be their preferred platform for launching their latest models both regionally and globally, which emphasizes its importance as a destination for leading trademarks, and a clear proof of its great success in reaching the potential clients in the luxury car sector." This year's edition will feature many luxury car brands including Rolls-Royce, Bentley, Mercedes-Benz, Cadillac, Lexus, Lamborghini, McLaren, BMW, Land Rover, Jaguar, Audi, Aston Martin, Porsche, Centennial, Genesis, Vimotion, and Moda Car. The show is limited to persons invited by participating companies or the organizer only. Nonetheless, the number of VIP guests this year is expected to double as more than 20,000 bigwigs from all over Saudi Arabia and GCC countries have been invited so far for the event, apart from more than 50,000 text messages sent to businessmen and businesswomen. – SG
