BMW and Rolls-Royce Motor Cars took center stage at the second three-day EXCS International Luxury Motor Show held rcently at the Hilton Hotel here that ended on Wednesday. BMW Group exclusive importer in the Kingdom of Saudi Arabia, Mohamed Yousuf Naghi Motors, showcased a spectacular line-up of the latest and most exciting BMW and Rolls-Royce models. Included in the range on display was BMW's new 7 Series flagship model, which had been seen for the first time in the region, is scheduled to launch globally on Nov. 15. The new 7 Series has been heralded as revolutionary in terms of innovation, performance, space and driver orientation, with a brand-new interpretation of style, luxury and driving experience. The design of the new BMW 7 Series centers on natural presence, superior sportiness and precise elegance. The features of the car present a modern, progressive look, and a brand-new range of engines ensures BMW EfficientDynamics of the highest standard. Lightweight engineering and innovative suspension technology provide dynamic driving qualities quite unique in the luxury class. Driver assistance systems and comfort functions exclusive to BMW set the foundation for a truly fascinating driving experience. In addition to the new 7 Series, and demonstrating the diversity of range within the BMW Group brand, Mohamed Yousuf Naghi Motors also exhibited the record selling BMW X5, which has enjoyed pioneering status as the world's first sports activity vehicle (SAV), the recently launched and overwhelmingly popular BMW X6, and the premium executive BMW 530i model. Also displayed were the all-powerful Alpina B6 and the ultra-luxurious Rolls Royce Phantom Coupe. Anees Abdul Jaleel Jamjoom, managing director of Mohamed Yousuf Naghi Motors, said: “The lineup we were presenting at the EXCS International Luxury Motor Show was a world first, with both the new 7 Series and the Rolls Royce Phantom Coupe being revealed to our customers before any other market outside Europe. This was a sign of recognition of the importance of the Saudi Arabian market by BMW and of the country's global stature in the automotive industry.” The EXCS International Luxury Motor Show hosted more than 17 luxury car manufacturers during the two-day event, with only models with a value of SR200,000 or higher on display. “The show was an ideal platform to reach an audience that recognizes BMW as the benchmark in the luxury performance segment of the region's automobile market,” added Jamjoon. __
