RAK Ceramics, a global hi-tech manufacturer of lifestyle ceramics solutions, was awarded ‘Superbrand' status for the 7th consecutive year at an awards evening held recently at the Intercontinental Hotel in Dubai Festival City.
One of the largest ceramics manufacturers in the world, RAK Ceramics has a global annual production capacity of 117 million square meters of ceramic and porcelain tiles, 4.6 million pieces of bathware, 24 million pieces of tableware; and a distribution network that spans 160 countries. Since its inception, RAK Ceramics has invested heavily in building a strong brand. With a highly innovative approach to business practices and the accelerated deployment of state-of-the-art technology across its manufacturing plants, RAK Ceramics brand has flourished and the company is now one of the largest ceramics' manufactures in the world. RAK Ceramics was invited to participate in the prestigious Superbrands event for the seventh year in a row and was selected from a large and diverse selection of other well-known brands in the UAE. Superbrands is designed to honor the UAE's strongest and most exceptional brands and submissions are reviewed by high profile judges, whose focus is mainly on the inherent strength of the organization and its brand values.
Abdallah Massaad, RAK Ceramics Chief Executive Officer, said: “Receiving the Superbrands award for the 7th consecutive year is a great honor and a prestigious accolade for us. We have transformed over the years into a truly global company and we attribute a major part of our success to the strong brand we have developed.”
These awards demonstrate the range and incredible impact of our brand on stakeholders and shareholders alike. Building a great brand does not happen overnight, it takes time and a long-term commitment to nurturing and developing strong brand values. A brand is much more than just a logo that is recognized globally but is the promise we give to our clients to meet their needs every day. Our strong brand equity, therefore, is translated through the added value brought by our diversified product line, committed employees and continuous innovation,” Abdallah added.
Superbrands is an independent organization that hosts the annual event to recognize the UAE's best brands and is considered the world's largest independent brand arbiter. — SG
