Superbrands, the independent authority and arbiter of branding, on Thursday announced that they will be hosting a tribute event to honor the UAE's strongest brands for their achievements and excellence in branding at the Intercontinental Hotel in Dubai Festival City. The event, which will be held on June 28, 2009, will also see the unveiling of the 5th Edition of the Superbrands book as well as the announcement of the much anticipated “Brand of The Year”. Speaking about the event Mike English, director, Superbrands Middle East, said “we are delighted to host our fifth tribute event to celebrate the success of the UAE's strongest brands, which are among the most recognized brands in the world.” “This year, Superbrands were voted not only by the brand council but also by online voting, which has expanded the voting base to almost 3,000 marketing professionals. The brand with the highest score will be awarded ‘Brand of the Year' at the event,” he said. Sixty four leading UAE brands, which met the stringent selection criteria set by the Superbrands Council, were awarded “Superbrand” status. The Superbrands Organization also introduced the new voting system where over 3,000 professionals were invited to vote along with the Council. More than 1,160 leading UAE brands were scored by the Superbrands Council and invitees. The Superbrands voters evaluated and scored hundreds of brands available within the UAE and the highest scoring brands were then designated as Superbrands. Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands. The Superbrands Council comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business. __
