JOYALUKKAS, the world's favorite jeweler has been recognized as Superbrand for the 5th time in a row and it was also adjudged “Brand of the Year” by the esteemed Superbrand body at this year's award ceremony. The jewelry retailer has received this recognition and status 5 years in a row starting from year 2010. The announcement was made at the Superbrands Tribute event, a high profile, premier marketing occasion attended by the media and peers alike. The awards were accepted by John Paul Joy Alukkas, Executive Director of the Joyalukkas Group. The brand will also once again be featured in the 2015 edition of the Superbrands UAE book. The Superbrands organization is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history, achievements and acceptance of each of the brands. “Being recognized as a Superbrand for 5 years in a row plus being judged ‘Brand of the Year' means a lot to us. Sincere thanks to the honourable judges, the esteemed Superbrand body and our valuable customers. We are thrilled to be bestowed with this double honor and pledge to relentlessly pursue our objective of being the ‘world's favorite jeweler,” said Joy Alukkas, Chairman & M.D., Joyalukkas Group. John Paul Joy Alukkas added “being a Superbrand for the 5th time and being judged ‘Brand of the Year' is a big motivation for myself and the Joyalukkas team to continue our pursuit of delighting our valuable customers at all times with the best in choice, convenience, value, designs and service. A Big thanks to the judges, the Superbrand body and our precious customers for pushing us to strive harder and greater to be the best brand in jewelry.” From its inception with a single jewelry showroom to its current stature of a multi-billion dollar global conglomerate with 95 jewelry showrooms worldwide, Joyalukkas has revolutionized the jewelry retail industry through innovative schemes as well as a distinct offering. In the short span of around 2 decades, Joyalukkas has transformed the way the world looks at jewelry and made itself a household name. Today the global retail chain operates across 10 countries and has a loyal customer base of over 10 million customers. Joyalukkas has set a benchmark in jewelry, by offering customers a wide range of contemporary, ethno-contemporary and ethnic jewelry in all types of of jewelry, i.e. gold, diamond, precious stone, platinum and pearl. Customers get to choose from over one million designs in branded and generic versions at Joyalukkas. Joyalukkas's current business interests include jewelry, fashion & silks, money exchange, luxury aircharter, malls & realty. The jewelry business of Joyalukkas is one of the most awarded and recognized jewelry retailing chain. Joyalukkas is also the first jeweler to be awarded the ISO 9001: 2008 and 140001:2004 certifications. Joyalukkas has been recognized under the Dubai Quality Appreciations Program for strong adherence to quality across all its departments. – SG
