Joyalukkas, Dubai-based, world's No. 1 jeweler, opened recently its first two showrooms in the state of Gujarat. The two new showrooms are located in the cities of Vadodara and Ahmedabad and mark Joyalukkas' entry into this dynamic state. Newly appointed brand ambassador Hrithik Roshan inaugurated both the showrooms in the presence of distinguished VIPs and customers who were present for the opening. “It gives me immense pleasure to open of our first two showrooms in the state of Gujarat. The new showrooms will allow the people of Gujarat to experience the world-class Joyalukkas shopping quality, which has become synonymous with excellent customer service, over a million design choices, quality assurance and trust and all this will be offer to them at best prices within our unique shopping environment,” said Joy Alukkas, Chairman & M.D, Joyalukkas Group at the opening. The Vadodara and Ahmedabad, have been designed in the signature Joyalukkas large format designs and showcases over 1 million designs across a range of jewelry forms such as gold, diamond, precious stones, polki platinum and pearl jewelry. The interiors of both stores have been carefully designed to give customers a taste of the global jewelry expertise of Joyalukkas, which is evident through the modern design of the store. In addition, Joyalukkas assures best price practice across all its products with the popular CPT (clear price tag), allowing customers to fully understand the value and details of the jewelry they are purchasing. “We are 100 percent transparent on our pricing to safe guard our customers interest, we like to build relationships with our customers by assuring 100 percent at all times,” added Joy Alukkas. “It was amazing experience, inaugurating two showrooms for Joyalukkas as their brand ambassador. I would like to thank all the residents of Vadodara & Ahmedabad for their overwhelming response. At both Joyalukkas showrooms it felt magical in the world-class ambience to view the never-ending choice of jewelry. This is evidence of Joyalukkas' understanding of its customers' needs, through the range and quality of jewelry it provides. Rest assured you will get only the best at Joyalukkas and they will do everything possible to protect the customers interest at all times,” said Hrithik Roshan, Bollywood superstar, and brand ambassador for Joyalukkas. Joyalukkas Jewelry is one of the fastest growing jewelry chains with a customer base of over 10 million people worldwide. The brand enjoys Superbrand status in Dubai and has over 90 stores globally across 10 countries. Known for its intricate jewelry designs that attract a plethora of customers across its retail showrooms, the Group further plans to expand to a 100 jewelry showroom chain by the end the year 2014. — SG
