JOYALUKKAS Group has signed up 4 superstars as their brand ambassadors to connect with the 4 key regions Joyalukkas Jewellery chain is spread across. The brand endorsement compliments and puts in place the new mantra of the renowned global jewelry retail chain, which is “be global touch local”. The new drive coincides with the jewelry retail chains 10th anniversary in India. The global retail chain is simultaneously celebrating its 25th anniversary in the Middle East. “We are celebrating our 10th anniversary in India and now that our global credentials is well established and understood by the jewelry buying public here. We feel its time to connect with them more strongly with our new mantra, i.e., be global touch local. For this we have signed up 4 regional superstars who compliment our brand positioning and have very strong following within select regions of India,” said Joy Alukkas, Chairman & Managing Director, Joyalukkas Group. The 4 brand ambassadors are celebrity and superstars R Madhavan, Suresh Gopi, Sudeep and Allu Arjun. Joyalukkas has planned an extensive advertising campaign featuring each of the brand ambassadors, which will commence across the regions shortly R Madhavan, who has been associated with the jewelry retail chain for more than 3 years now, said “I believe I am a very integral part of the Joyalukkas family now and it's been my most favorite endorsement to date. The brand stands for trust, integrity, fashion and innovation, which are the values I am thrilled to be associated with.” Suresh Gopi said “this is the first time I am endorsing a brand and I only agreed to be a part of the Joyalukkas family because I admire and respect Mr. Joy Alukkas and his phenomenal success inspires me. Brand Joyalukkas is already well established within jewelry lovers and I hope my association with them helps it to bond with their customers even more plus attract more customers to their showrooms.” Kannada superstar Sudeep said “this is a first for me too, I have never endorsed a brand before and I feel it is a privilege to start with a brand of Joyalukkas stature and renown. Joyalukkas is a global brand with fantastic values and I hope my association with them helps them to grow bigger and stronger.” Telegu heartthrob Allu Arjun said ‘it's exciting to be a part of a globally renowned jewelry chain. Joyalukkas is an exciting brand, which understands jewellery and jewelry loving customers the best. Their breathtaking designs & collections with the brand value proposition value proposition is a great combination I am proud to endorse.” The new brand endorsement strategy will also mean a complete refreshment of the designs and collections across all Joyalukkas showrooms and launch of some new exciting initiatives on the occasion of the brands 10th anniversary that will help benefit customers shopping at their showrooms. “Our mission is to fulfill the jewelry lovers every dream and desire in jewelry and me are my team are striving everyday to manage this expectation. We are hoping our new brand ambassador strategy helps us connect more strongly with our customers base and attract new customers to the Joyalukkas family,” added Joy Alukkas. The world's favorite jewelry retail chain is planning to add another 60 showrooms within India in the next three years and the “be global touch local” initiative will be the foundation of the expansion strategy. The new media campaign to be unveiled this month will cover all key markets Joyalukkas is present in and will be followed with some exciting customer friendly initiatives. Joyalukkas is one of the most-award winning jewelry retail chain and its Chennai showroom has been recognized by the Limca Book of World records for being the largest jewelry showroom in the world. The brand has also been voted as a “Superbrand” 4 years in a row within the UAE. — SG
