Joyalukkas, one of the world's favorite jewellers, has been recognized as a Superbrand for the fourth time. The world renowned jewelry retail chain is the only jeweller to have been awarded this status for four consecutive years — in 2010, 2011, 2012 and 2013. The announcement was made at the prestigious Superbrands Tribute Event, a high profile, premier-marketing occasion attended by the media and peers alike. The award was accepted by John Paul Joy Alukkas, Executive Director on behalf of the Joyalukkas Group. The brand will also once again be featured in the 2013 edition of the Superbrands UAE book. The Superbrands organization is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history, achievements and acceptance of each brand. “We are honored to be recognized with the Superbrand status for the 4th time. This only means we are continuing to meet our valued customers' expectation and delight them at all times. I take this opportunity to convey our sincere gratitude to our customers for their valued patronage, my fantastic team for their commitment and effort and also Superbrand and its esteemed panel of judges for this recognition. Our valued customer is what keeps us going and I and my team will continue to take every effort in delighting them at every occasion," said Joy Alukkas, Chairman & MD, Joyalukkas Group. From it's inception with a single jewelry showroom to its current status of a multi-billion dollar global conglomerate with 85 jewelry showrooms world-wide, Joyalukkas has revolutionized the jewelry retail industry through innovative schemes as well as a distinct offering. In the short span of around two decades, Joyalukkas has transformed the way the world looks at jewelry and made itself a household name. Today the global retail chain operates across nine countries and has a loyal customer base of over 10 million customers. Joyalukkas has set a benchmark in jewelry, by offering customers a wide range of contemporary, ethno-contemporary and ethnic jewelry in all types of jewelry i.e. gold, diamonds, precious stones, platinum and pearls. Customers get to chose from over one million designs in branded and generic versions at Joyalukkas. John Paul Joy Alukkas, Executive Director of Joyalukkas Group, said: “We are the first and only jeweller to receive this recognition four years in a row; this only means we take this recognition as motivation to strive harder to meet each and every expectation of our valued customers. I once again take this recognition as inspiration to reach higher and greater goals and ensure we consistently innovate in terms of products and services to meet all the needs and desires of our customers at all times. On behalf of the Joyalukkas Group I would like to thank all our valued customers and the prestigious Superbrand body for this valuable recognition” A global conglomerate, Joyalukkas's current business interest includes jewelry, fashion and silks, money exchange, luxury air charter, malls and realty. The jewelry business of Joyalukkas is one of the most awarded and recognized jewelry retailing chain. – SG
