RAK Ceramics' Cementina PARTICIPATING in the leading construction trade show in Saudi Arabia, RAK Ceramics – the world's largest ceramics manufacturing company – will launch its latest collections at the Saudi Build 2012 held on Nov. 11-14 at the Riyadh International Convention & Exhibition Center. Abdallah Massaad CEO, RAK Ceramics, said: “Saudi continues to enjoy a fast-paced growth of construction that has fuelled our industry with a steady stream of projects and requirements. Being able to offer cutting-edge solutions has positioned RAK Ceramics as a leader in the market and this exhibition serves to further bolster our reach. " “Saudi is a very important market for RAK Ceramics and we pay complete attention to the market demands and customer requirements. Participation in this exhibition allows us to interact with our existing and potential clients across the Kingdom and offer them novel interior solutions in terms of tile concepts, bathware, faucets and kitchen and bathroom fittings." Saudi Arabia is the largest international market for RAK Ceramics, accounting to around 20 percent of all export sales and some very large scale and high profile projects. The Kingdom has been home to a range of prestigious projects for RAK Ceramics, having lined the interior and exteriors of many landmarks with its eclectic roster of ceramics and tiles. These include the Princess Noura Bint Abdul Rahman University, the world's largest women's university located in Riyadh, where RAK Ceramics supplied 90 percent of all the tiles. Then there was the Ministry of Education building in Damam, the King Abdul Aziz University in Jeddah and, currently, RAK is supplying for the Financial Centre -Riyadh, which is regarded as a major landmark project in the KIngdom. The company continues to be a first choice for its diverse range that meets both modern and traditional “RAK Ceramics will continue to invest in Saudi by launching pioneering technology and innovative design concepts exclusively for this booming market. We believe in providing our clients in Saudi with top-notch product range accompanied with quality service," he added. Along with highlights from the Gres Porecellanato range designed by top European design house such as Cementina, Westwood, Pizzara, Sparko and Lounge Series, Ceramics range in the slick 25x70 tile sizes which includes Adalia, Borax, Embosa, Omnia, Soulwood and Viva and the latest Bathware collections such as Opulence, Infinity, Elena, Metropolitan and Rondo. — SG
