Tatdy Devis (left), CEO of international garment manufacturing company F & F; and Abdul Majeed Al Hokair, Chairman of Al Hokair Group, inaugurate the first F&F showroom in Riyadh at Riyadh Gallery Mall. F&F – the world's leading brand of affordable fashion for everyone is now in Saudi Arabia. A British inspired international fashion label that offers a broad range of affordable fashion for women, men and children. F&F is the only clothing brand that is owned by Tesco, the third largest retailer in the world. F&F is one of the top three fashion brands in Central Europe, with brand awareness around the world increasing year on year. F&F is well received by customers who regularly put F&F alongside other well-known fashion retailers / fashion brands. The brand is seen to be as good on quality, better on price and comparable on trend to other leading competitors. The brand values of F&F ensure that consistent quality and value is delivered for customers in all F&F locations. In 2012, F&F entered into franchise partnership with Fawaz Abdulaziz Al Hokair & Co. The franchise partnership opened F&F stores across Saudi Arabia in Riyadh Gallery in Riyadh, in Mall of Dhahran in the Eastern region and in Aziz Mall and Haifaa Mall in Jeddah and more will open in the next few weeks across Saudi Arabia.
