Suwaiket opens the 14th store at the Red Sea Mall in the Western region on March 20, in the presence of REDTAG management, staff and a large gathering of customers. JEDDAH – REDTAG, the region's leading value fashion, lifestyle and homeware retailer has opened its 14th store at the Red Sea Mall in the Western region on March 20. Shehbaz Shaikh, Country Manager for REDTAG, said "the new showroom, which is our 48th showroom in KSA, consolidates our position as a leading retailer of fashion, lifestyle and home-ware products to the mid-market segment." The showroom will offer a wide range of apparel and accessories for men, women, children and infants as well as homeware. Value-driven customers with active and demanding lifestyles will be delighted to know that REDTAG refreshes its collections frequently to ensure that each store always offers the latest international trends in fashion and homeware - at the most affordable prices. "Customers visiting the new REDTAG showroom will find the same value elements that they have come to expect and appreciate in our brand," Shaikh added. Ernest J. Hosking, CEO of the REDTAG Group, said "by opening our 47th REDTAG store in KSA, we have taken a significant step forward in our plan to position REDTAG as a fashion retailer who makes the shortlist of any price-sensitive shopper in KSA. REDTAG is already a force to be reckoned with in Bahrain, Kuwait, Qatar, UAE and Jordan. We want the brand to achieve the same stature in KSA during 2012. Shoppers at the Makkah City Center REDTAG store can expect to pick up the latest fashion wear and homeware affordable prices. They can also expect to see new collections in the store regularly and frequently." Commenting on the store's latest Spring Collection for 2012, Riaan Albertyn, stylist and fashion buyer at REDTAG Group, said '"our first collection for 2012 sports a palette of color, style and fun. For women, we have wide-legged chiffon trousers teamed with flower printed blouses. Men have a range of formal and casual wear to choose from, including certain lines with a vintage look and feel. A wide and varied kids' collection features clothes with embroidered flowers and sparkling gems for girls as well as casual and sporty styles for the boys. There is also a huge collection of checks for men, women and kids to round off what is essentially a happy, light and refreshing spring look." The Dubai based REDTAG brand, which challenges customers to "Rediscover Value", through all their branding messages, is aimed at the mid-market segment looking for value in the products they buy. REDTAG fashion wear and homeware products are carefully selected keeping in mind shoppers for whom the quality of the goods they buy are as important as the price they are prepared to pay for them. This emphasis on product quality and carefully considered customer profiling underlines the secret of REDTAG - providing a value proposition that combines good quality fashion merchandise at very affordable prices offered in a customer-friendly shopping environment. Being a value-focused retailer offering a range of fashions for the entire family and home-ware for budget-conscious shoppers, the REDTAG brand offers the latest in fashion and accessories for men, women, children, Infants and newborns, supplemented by comprehensive range of merchandise for the home, dining, bed, bath as well as home décor items and toys. Add a one-stop shopping destination concept and the REDTAG brand becomes a compelling proposition in the retail market. This proven by the fact that the company has grown from 29 stores to a chain of 100 stores in the region within the past five years.
