Modern Electronics Co. Ltd/Sony reopened the latest Sony World showroom at the Al Faisaliah Center Mall, Riyadh recently after its full renovation. The event were attended by Bader Al Swailem, MECL/Sony managing director; Taro Kimura, chief representative, Sony Corporation and general manager for Sales and Marketing, Modern Electronics Co. Ltd; Omar Shaikh, Kingdom Sales manager; Hassan Al Ubaidan, Retail manager and other top executives of MECL/Sony. “MECL management considers Sony brand as one of the best financial assets of the company, and as one of its core commitments Sony World constantly strives towards enhancing its innovative retail approach by providing timely yet quality service to all its customers. Sony World Al Faisaliah showroom is again designed with an excellent store layout geared towards one goal - brand fidelity and one-of-a-kind retail atmosphere,” said BAl-Swailem said. The combined efforts of Sony World and the Sony brand will bring a strong assurance to Total Brand Equity. Kimura said Sony World showrooms in Saudi Arabia are comparable, to say the least, to the best in the world in terms of promoting Sony's strategy of synergizing the Sony brand with the latest in digital products and the cutting edge high definition lifestyle. He added the exciting new products and exclusive features of Sony will bring value added premiums to both its loyal and new customers. Al Ubaidan noted that with the re-launch of the new approach of Sony World Al Faisaliah Showroom, the brand will further strengthen its foothold in the consumer electronics lifestyle. He added that Sony World's continuous dedication to total customer satisfactions strengthen both in-store communication and professional sales approach for total consumer experience.
