Colcci announced on Wednesday its expansion plan in the Middle East with its third store in Saudi Arabia, at the Riyadh Galleria Mall. The store is expected to be a valuable addition to the Riyadh Fashion Market and to the company's expansion plan. Ghassan Alsulaiman and Partners Company established in 2000, acquired Colcci in 2005 to inaugurate an official launch of the brand with its two first stores in the Middle East located in Jeddah, which proved to be a successful addition to a respected portfolio based on measurable records. Ghassan Alsulaiman and Partners Company is the official master franchisee for the brand in the Middle East. “As master franchise holders, we are currently at the initiation of partnering with sub-franchisees across the GCC. This is a process that undergoes high standard procedures and feasibility studies, which assure satisfactory returns,” said Baraa Serawan, a brand director of Colcci Middle East. The company in partnership with Colcci envisions redefining franchise services in the world of fashion as it offers studied strategies and retail experience incorporated in operating manuals & tools, sales training & control systems assuring high product rotation. The company invests an annually to secure the brand spread in the area, in addition to investments in marketing support and consultancy services. Established in Brusque, Brazil in 1986, Colcci has seen its popularity rising steadily over the last two decades. In 2000, AMC Textile Group, a business group founded by the Menegotti family in 1979, acquired Colcci. The AMC group portfolio includes brands like Carmelitas, Sommer, Coca Cola, MenegottiMalhas and Colcci. After an unprecedented success in Brazil, Colcci grew to become an international brand with its presence in Austria, Belgium, Cyprus, France, Germany, Greece, Ireland, Italy, Portugal, The Netherlands, Spain, Switzerland, The United Kingdom, Australia, Japan, The Middle East, Canada and the United States. Within four years of its acquisition by the Menegotti Group, Colcci's sales quadrupled and its presence in Brazil expanded to over 120 additional stores. Colcci is the world market leader for textile fashion and accessories. It is committed to establishing customer relationships, especially in the segment of the business community, within the premium branded accessories industry. It is committed to accomplish a vision to be a global leader in the fast paced world of fashion. __
