Jeraisy, President, Riyadh Chamber of Commerce and Industry (RCCI), who inaugurated ICONIC on March 23 with Abdullah Al-Ahmed, Chief Administration Officer at Al-Bandar Trading, Suresh Srinivas, National Marketing Manager for Saudi Arabia, Mohammed Raza Beig, CEO of ICONIC and Fahad Al-Ghanem of Al-Bandar Trading. (Courtesy photo)THE creators of Centerpoint have launched ICONIC, a mega-store at the sprawling Riyadh Gallery, which itself is a popular destination for families and buyers. Raza Beig, CEO of ICONIC, says that ICONIC is a one-stop wardrobe solution designed for families. “ICONIC was conceived just a year ago in Dubai to change the face of the retail market and for those who feel young at heart. Within a span of just one year, ICONIC has managed to become a lifestyle destination for youthful, spirited individuals of all ages,” said Beig at the recent launch. ICONIC consists of over 140 fashion and lifestyle brands and aims to provide customers with fashion solutions. “We are delighted to bring this unique experience of shopping to the consumers in Riyadh,” said Beig. He said the various departments within the store form mini islands to give the customer a fashion including Denim, Trends, Formals, Boutique, Street/Sport/Beach and Intimates. Unique to ICONIC are the clothing lines by renowned local designers, which are available exclusively at the outlet'ss Boutique section. To complement the fashion section is a wide array of footwear, which is available for both men and women. Popular high street favorites like Diesel, Guess, Paul's Boutique, Lipsy, Trolley Dolly, Drama Queen and Philosophy are also on offer. The wide price range varies from as little as SR15 to SR2,500. ICONIC Kidz is another lifestyle section at the store, catering to children. This section boasts of an eclectic mix of fashion brands inspiring new trends and styles for children within the age group of two to 10 years. Also unique to ICONIC is the Soho-style market, which forms the spine of the store. Reminiscent of a flea market, the SOHO section is full of random, cheerful and fun knick-knacks. “The launch campaign for ICONIC has changed the way marketing is conducted in Riyadh. It delivers the brand promise ‘Fashion, Attitude and …' in a multi-media blitzkrieg across radio, print and a robust outdoor campaign across the region,” remarked Beig. The store launch of ICONIC was unique and spectacular. Visitors to Riyadh Gallery were treated to a scintillating display of lasers and pyrotechnics that unveiled the logo, followed by entertainment featuring Arabic dancers, jugglers and henna designs by artists present on the occasion. ICONIC will be launching two more stores very shortly in Saudi Arabia, one at Sahara Plaza in Riyadh and the other at Mall of Dhahran in Dhahran.
