Superbrands, the independent authority and arbiter of branding, announced it will host its annual tribute event to honor and recognize 62 of UAE's strongest brands on May 30, 2016 at the Intercontinental Hotel in Dubai Festival City. The highly awaited ‘Brand of the Year' award will be announced at the event and the 12th edition of the much sought-after Superbrands book, which includes a two-page profile of each of the Superbrands will be unveiled. In its 12th edition, the Superbrands tribute event is considered the ‘Oscars of Branding' by the corporate world and speaking about the event, Mike English, Director, Superbrands Middle East, said "this year has seen an unprecedented number of local brands making it to the Superbrands list with a few new entrants in the market, in addition to internationally recognized brands. Participation in the Superbrands book is by invitation only and acknowledges the inherent strength of the organization and its brand value. This event is a true celebration of many of the country's highest profile brands." After carefully filtering through the selection list set by the Superbrands Council, over 2,000 senior managers and marketing professionals were invited to vote for candidate brands. More than 2000 leading brands in the UAE were scored by the Superbrands Council members and through an online poll. The highest scoring brands have been chosen as Superbrands and only the brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands. Speaking on the stringent selection and voting process, English added "A strong brand has to engage with its customers, make customers feel a sense of ownership and instill trust but above all it must always deliver on its promises, so getting onto the Superbrands list is both a prestigious accolade and an arduous task as all these criteria need to be met. The brands also have to be voted for by our distinguished brand council members as well as by marketing professionals, who have voted through an online poll and the brand which scores the highest points will be adjourned the top honor of ‘Brand of the Year' which we will announce at the tribute event." The Superbrands Council comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business. To be voted a Superbrand is a powerful endorsement and is evidence for existing customers, potential customers, media, suppliers, investors and employees of each brand's exceptional status.
