Superbrands Middle East announced that Masafi has won the “Brand of the Year” award at the 5th Superbrands tribute event, which was held at the Intercontinental Dubai Festival City on Sunday. Seventy four leading brands from the country were awarded Superbrands status and the 2009 Superbrands book was unveiled at the event, also dubbed as the ‘Oscars of Branding', where the UAE's strongest brands were honoured. Speaking at the event, Mike English, director, Superbrands Middle East, said “the tribute event is a true celebration of many of the country's highest profile brands. We are happy to announce that Masafi has been voted as the ‘Brand of the Year' as it scored the highest points amongst all the brands, showing us that regardless of the slow economy, strong brands not only survive but prosper.” “Masafi may have started out as a humble mineral water brand but has diversified into flavored water, juices, tissues and gourmet chips taking the market by storm with the launch of each new product. The brand has now become synonymous with water in the UAE. As part of its corporate social responsibility, Masafi launched its corporate recycling service - a unique initiative aimed at reducing the environmental impact of plastic bottles for which the company also won numerous awards,” English added. Seventy four brands scored more than 80 percent of the total possible mark and were declared Superbrands by the Brand Council.
