RAK Ceramics, a global hi-tech manufacturer of premium lifestyle ceramics solutions with a turnover of $1 billion, announced Wednesday that it is strengthening its marketing and communications function by adding three new senior managers, based in the UAE and Asia, to influence the strategic direction of the brand and enhance communications activities across the board. The new marketing and communications team will support the existing management team, several of which have been appointed in the last 12 months. In February 2015, Stefan Schmied was appointed as President of Tiles and Sanitaryware and Raaqib Mutvalli as Head of the Performance Management Office. In June 2015, the company announced further strengthening of the senior team by hiring George Rabahie as Chief Legal Counsel and Company Secretary, René Maan as Regional Vice President and Philippe Habeichi as Head of Investor Relations. The three new senior appointments are Andrea Mensitieri – Vice President Marketing and Communications; Steven Allen – Corporate Communications Manager; and Carmen Herrada – Vice President, Asia. Abdallah Massaad, Chief Executive Officer of RAK Ceramics, said: “Our new senior team members, Andrea, Steven and Carmen are highly respected and talented individuals who will bring a wealth of experience to RAK Ceramics. I look forward to working closely with them and seeing them play a critical role in bringing the marketing and communications strategies to life. As RAK Ceramics enters an exciting phase of growth, their marketing efforts will amplify the impact of other business functions within our company.”— SG
