XEROX has appointed John Kennedy as chief marketing officer and a vice president of the corporation effective July 28, 2014. Kennedy joins Xerox from IBM, where he was vice president, global business services, responsible for marketing and demand generation for the company's business services division. “John brings a global view and a proven track record of success changing brand perception and driving strategic business results through integrated marketing and communications,” said Hervé Tessler, senior vice president and president of Corporate Operations, Xerox. “He is a natural choice to lead our efforts in the digital age and to strengthen and broaden the Xerox brand around the world.” At IBM, Kennedy served in a number of senior marketing, sales and strategy roles in both the US and Asia-Pacific. Before joining the company in 1996, Kennedy was with Procter & Gamble and started his career with NationsBank (now Bank of America). “Xerox holds a unique place in the market as it transforms to a services-led, technology-driven company committed to helping clients focus on their core business.” said Kennedy. “This is a great opportunity to be part of an iconic brand and build upon the company's strategy to create effective and meaningful connections with customers.” Kennedy, 50, serves on the boards of the National Association of Advertisers and Business Marketing Association. He received his MBA from Harvard University, and bachelor's degrees in economics and political science from the University of North Carolina at Chapel Hill. — SG
