MEMAC Ogilvy Public Relations, the Middle East & North Africa division of leading global communications firm Ogilvy & Mather, announced the appointment of Raed Gerges as Head of Public Relations Services in Saudi Arabia. “We are delighted to have Raed joining us,” said Jeddah MD, Rabih Khouri. “With his 20 years of experience in the region, Raed brings the strategic caliber, expert analyses and ‘know-how' that we owe our clients”. Gerges brings a wealth of experience and knowledge having spent more than 20 years building exceptional experience gathered from the three key angles of the communication profession: media, public relations and multinational clients. He has an established relationship with a variety of clients in different countries around the world, from the Middle East to Asia, Europe and the Americas, heightening his experience in client servicing, strategic public relations and crisis management. Edmond Moutran, Chairman and CEO, said: “We are delighted to welcome Raed to the Memac Ogilvy Public Relations family. His extensive experience in PR working with blue chip clients both in the MENA region and further afield combined with his creativity and dedication to client service will really bolster our PR offering in the Kingdom of Saudia Arabia.” Gerges sees Saudi as a great opportunity for the clients and the agency. He believes that the strategic importance of this market will push both sides to invest more into human talents, marketing efforts and by consequence into more sophisticated PR. This is the “communication age,” he said. — SG
