MEMAC Ogilvy, one of the leading multinational communications agencies in the Middle East, recently held its regional management meeting in Lebanon to review the agency's performance in 2012 and agree on plans for 2013. The five-days meeting, held at the Phoenicia Hotel, was chaired by Memac Ogilvy Chairman and MENA CEO Edmond Moutran, and attended by regional discipline heads and managing directors from the agency's 14 offices. Moutran thanked all offices on this year's excellent results and particularly on the outstanding achievement in becoming the “Most Awarded Advertising Agency in the MENA Region” in 2012. He also praised both Tunis and Dubai offices for earning their prestigious place at “The Cadre”, Ogilvy's most coveted creative circle, and boosting Memac's consolidated ranking to third position among Ogilvy's 450 worldwide offices. “Creativity is a business necessity in our challenging and crowded environments where people are struggling to get ahead through tenacity, creativity and imagination” Moutran said. “As difficult as it may be, I expect 2013 to be even more brilliant as at Memac Ogilvy, we deeply believe creativity is an essential ingredient for modern business success,” he added. Pervasive Creativity, Digital Communication, Talent Management and Awards, were at the heart of the Memac Ogilvy's agenda and workshops to ensure the agency continues to add value to the business of its clients. While Pervasive Creativity has become Memac Ogilvy's state of being, where the impulse to create, to innovate and to look for inspiration in everything that is ever present and unrestrained, Digital Communications across all disciplines was of prime highlight during the meeting. Moutran pointed how social media is taking hold across the world and how it's changing corporations and markets by building customer relationships, managing their reputation, and running their businesses. “Social media is driving change in markets around the world, shifting the way we form opinions and make purchase decisions. We rely on our social networks for news, information and recommendations. At Memac, we understood that early on and will continue to design programs and implement solutions that span across all disciplines, driving our clients' businesses forward”, Moutran further said. Talent Management & Training was also one of the meeting's key focal topics. In placing people at the core of Memac's business, Moutran shared plans to embed the agency's talents across Ogilvy's best performing offices in a worldwide Talent Exchange program. — SG
