Memac Ogilvy recently held a four-day regional management meeting in Beirut to discuss the latest developments gripping the region. Held at the Metropolitan Hotel Lebanon, it was attended by Ogilvy's EAME General Manager Ralph Clementson, Memac Ogilvy MENA CEO Edmond Moutran, MDs and regional discipline heads. The conference's agenda saw managers' review 2nd quarter performances and adopt a new communication strategy that will become company policy. The 5-year strategic plan sets out 5 essential goals for the company's growth that includes becoming the number one creative agency in the region; turning the agency into the leading choice for digital, PR, and action; attracting top talents; expanding to other countries in the MENA region, and doubling Memac Ogilvy's revenue in 5 years. “Since the beginning of the year, our main focus has gone toward turning the recession into a series of opportunities across various disciplines that include digital, PR and action,” said Moutran, “while the downturn is in fortune for companies across the region; the economic turmoil has not stopped us from investing in the company's growth.” “We recently sent select employees across the region on a training program educating them on how clients could benefit from digital solutions as a means to optimize dollar value during such trialing times,” added Moutran. Memac Ogilvy's focus on digital has already seen them sweep up at the recent digital awards in Dubai. “The global recession has brought about a major need for change and I am one of those business people who believe that it will prove to be a very positive transition on the long
