Memac Ogilvy, one of the Middle East and North Africa's top marketing communication agencies, and part of Ogilvy & Mather (one of the largest marketing communications networks in the world), recently inaugurated its branch in Qatar. The office, located in Doha's West Bay business district, is the 15th Memac Ogilvy office and is headed by Samer Abboud. “I'm proud to open our 15th MENA office in Doha. Starting from one office in 1984 in Bahrain, we have grown to become not only one of the biggest agencies in the MENA region, but also the most creative agency in the Arab world,” said Edmond Moutran, Chairman and Chief Executive Officer of Memac Ogilvy & Mather Holding Middle East & North Africa. “We're pleased to bring our history, expertise and award-winning team to the Qatar market. It's a country with big ambitions, visionary leadership and companies that are looking beyond Doha to tell their story. That's a good fit for the Memac Ogilvy brand.” Memac Ogilvy Qatar provides the full slate of marketing communications services, leveraging Ogilvy's strategic tools and network of 450 offices worldwide. Samer Abboud, Managing Director of Memac Ogilvy Qatar, said “we're offering a unique proposition to the Doha market, integrating communications that keep the business ambition ahead of channel focus. That keeps us focused on creativity that's effective, drawing inspiration from David Ogilvy's line – ‘If it doesn't sell, it isn't creative.'” The office, open since mid-2012, counts several local clients on its roster in addition to providing support to Memac Ogilvy's regional client relationships. Its team of 15 advertising, public relations and social media specialists brings experience from the US, Europe, Asia, the Middle East and Gulf Region. Memac Ogilvy was the most awarded agency in the Arab World at the 2012 Cannes Lions, and winner of two Gold Awards at the Dubai Lynx. The Doha office was awarded the Best Use of Social Media award by the Middle East Public Relations Association last year. Breaking through the marketing clutter today requires more than creativity – companies are demanding effectiveness. Staying top of mind means moving from one-off messages into creative, digitally enabled content. The agency's planning approach takes into account all disciplines – the 360 degrees of communication – and drives to identify the 10 degrees of communication that matter. — SG
