At LEAP 2025, one of the most highly anticipated tech events of the year, HONOR made a remarkable impact under the theme "LEAP into HONOR AI World" by unveiling its latest collaboration with Porsche Design – the PORSCHE DESIGN HONOR Magic7 RSR. This new device combines cutting-edge AI technology with the sophisticated elegance of Porsche sports car design, setting a new standard in the premium smartphone market. Alongside its innovations, HONOR also shared its plans for expansion, focusing on enhancing the local consumer experience and bringing advanced technology and premium service to Saudi customers. This expansion strategy reflects HONOR's ongoing commitment to providing exceptional experiences to consumers in the Kingdom. "We are thrilled to be part of LEAP, showcase HONOR's latest technologies and share our expansion plan in Saudi Arabia for 2025," Ms. Penny Diao, CMO of HONOR Middle East & Africa, said and added: "Our goal is to provide local consumers with an enhanced tech experience through our innovative products and expanding retail presence." PORSCHE DESIGN HONOR Magic7 RSR: A Symphony of Luxury and Technology With the PORSCHE DESIGN HONOR Magic7 RSR, HONOR aims to enhance users' daily lives through cutting-edge AI innovations while showcasing a design inspired by premium sports cars, establishing a new benchmark in the premium smartphone market that not only fulfills users' technological requirements but also embodies a sophisticated style reminiscent of Porsche Design's luxury heritage. AI-enabled Excellence in Smartphone Photography With a triple rear camera setup that includes a 50MP Super Dynamic Falcon Main Camera, a 200MP Ultra-sensitive Telephoto Camera, and a 50MP Wide Camera, this device is a perfect tool for photography enthusiasts seeking a professional-like shooting experience. Equipped with the advanced 1/1.4" telephoto sensor plus the industry's largest f/1.88 telephoto aperture, the telephoto camera rivals the performance of professional telephoto lenses. The PORSCHE DESIGN HONOR Magic7 RSR elevates its photography capabilities with the cutting-edge AI HONOR IMAGE ENGINE. This innovative engine seamlessly integrates the power of Light and Shadow Portrait Large Model, Capture Enhancement Large Model and the Telephoto Enhancement Large Model, offering users access to features like All-scenario Harcourt Portrait, AI Enhanced Portrait, AI Super Zoom, Stage Mode, AI Motion Sensing Capture, and HD Super Burst. The device features a striking hexagonal camera module that resembles the sleek headlights of a high-performance sports car, evoking a sense of speed and precision. Complemented by a clean peak line that enhances the sleek silhouette and user grip, this device embodies automotive elegance, seamlessly bringing the sports car feeling right into users' palms, reflecting the innovative design ethos shared by both Porsche Design and HONOR. HONOR has incorporated the all-new MagicOS 9.0 in the device, an industry's first all-scenario personalized AI operating system that offers advanced tools to meet the diverse needs of today's users. Unveiling Magic Portal, users can effortlessly access necessary information and services with Portal to anywhere capability, simplifying smartphone operation with a circle and tap action. In addition, the device features AI Deepfake Detection, protecting users from potential deepfake scams. The MagicOS 9.0 on PORSCHE DESIGN HONOR Magic7 RSR also includes AI-empowered Real-time Transcript, AI Summary, AI Minutes and AI Format features boosting meeting productivity for business professionals. Moreover, it offers AI Eraser and AI Cutout for an elevated photo-editing experience. The PORSHCE DESIGN HONOR Magic7 RSR also comes with the Google Gemini app pre-installed. Gemini, an AI assistant from Google, can supercharge your ideas, help learning in new ways, writing emails, planning events and more. Additionally, to guarantee seamless performance and ample storage, the PORSCHE DESIGN HONOR Magic7 RSR is equipped with 24GB of RAM and 1TB of internal storage. HONOR Strategic Expansion in Saudi Arabia During the event, Ms. Penny Diao, CMO of HONOR Middle East & Africa, shared the company's plans for expanding in Saudi Arabia, a key market for the brand's growth. One of the first steps in this effort is the opening of HONOR's first Experience Store in Saudi Arabia, located in the luxurious Solitaire Mall in Riyadh. This flagship store will combine cutting-edge technology with a premium retail experience, offering customers a chance to experience HONOR's range of smart devices firsthand. The store will have a dedicated Product Experience Zone, where visitors can explore smartphones, smartwatches, tablets, and other smart devices, getting a hands-on experience with the latest HONOR innovations. Personalized customer services will also be available, ensuring that every visitor receives expert consultations and swift technical support. Looking ahead, HONOR has set ambitious plans to open new Experience Stores across major cities in Saudi Arabia, including Riyadh, Jeddah, Dammam, and Abha, with other cities to follow. This expansion will not only enhance brand accessibility but also provide a rich, immersive experience for customers throughout the Kingdom. These stores will serve as place where customers can explore the latest HONOR products, engage with the brand, and receive hands-on support and services. HONOR's AI Leadership and Partnership with King Saud University HONOR has always been a leader in integrating AI features into smartphones, unveiling numerous industry-first AI innovations. As part of its commitment to advancing AI in line with Saudi Arabia's Vision 2030, HONOR has partnered with King Saud University (KSU) to support local innovation through the HONOR AI Club. This collaboration offers training in AI and data analysis, focusing on developing AI applications for Arabic language processing and machine learning. By combining advanced technology with customer-focused solutions, HONOR continues to strengthen its position as a leading player in the tech industry in Saudi Arabia. Users can now subscribe online to be among the first to experience the all-new PORSCHE DESIGN HONOR Magic7 RSR as soon as it arrives in the Saudi market.
