The Malden A5 is an organizer plus iPad case in vintage buffalo leather with a zip closure. Features include a fully removable ring mechanism, which can be positioned for left and right-handed use. The iPad is encased on the opposite side. Despite the growth in the use of laptops, tablets and smartphones, paper-based methods are still popular for staying organized and as memory prompts in social, work and student life. Paper provides a reassurance that essential notes and reminders are in a secure place. Findings from a recent Filofax study revealed that 82 percent of adults in Great Britain value the use of paper based products to help them stay organized. About 64 percent still use a traditional paper-based organizer or diary and 56 percent said they use both paper and technology. More and more people are finding benefits in using paper and digital technology side by side. Students may search online and outline on paper, essential points of their research. During a phone call a businessman might jot down on paper items for follow up. Some groups regard paper organizers as essential kit. For instance information technology consultants visiting datacenters or secure business facilities are often unable to take computing devices into such locations. They use their paper-based Filofax organizers to take notes while at the site. Once back in their offices, scanning the paper pages makes those notes available in a digital format. Recognizing the trend to supplement technology devices with paper complements, Filofax (www.filofax.co.uk) has created a variety of products with a “paper + tech” dimension. The A5 zipped Malden organizer features an iPad case and removable organizer section, giving users complete flexibility to combine paper and tech, or use separately. The Flex by Filofax range features iPad cases with removable notebooks and iPad frames. With reading, writing and typing positions, and a slim construction these are ultra-portable for life on the move. Some models even have straps to secure to a car seat head rest for passenger use. “Recent product innovation at Filofax reflects the fact that we live in a fast paced digital world where people strive to balance the need for the latest technology with the ease and flexibility of using paper,” said Sharon Golbey, Filofax's Head of Marketing Services. “Filofax brings its hallmark style to these new lines, with a choice of colors, textures and sizes, setting them apart from the crowd.”
