CONTINUING its close association with the Saudi Professional League, Toyota-ALJ announced that Camry becomes the official car of five top Saudi clubs for the 2012-2013 season. The clubs are Al Ahli, Al Ettefaq, Al Ettihad, Al Nasser and Al Shabab, and the Camry logo will feature on the back of the shirts worn by the clubs' players during matches. “Football is the most popular sport in Saudi Arabia and the Camry is one of the most popular cars in the Kingdom, so we are sure that fans will be very happy to see us team up with their favorite clubs as official sponsor for the new season,” said Adel Ezzat, Managing Director of Marketing at Abdul Latif Jameel (ALJ), Toyota's sole distributor in Saudi Arabia for over 50 years. “As an iconic brand that has become part of everyday life in the Kingdom, Toyota is committed to playing a leading role in the community and we believe that sponsorship of sports keeps us close to the hearts of the young population that represents the future of Saudi Arabia.” Building on the heritage of the previous six generations, the all new Camry 2013 combines quality, durability and reliability, as well as the right price that make the Camry one of the best-selling and most loved car in Saudi Arabia. Backed by a policy of the customer comes first, ALJ's stewardship of Toyota brands in Saudi Arabia is supported by a kingdom-wide sales and service network that is renowned its commitment to excellence at every level. – SG
