JEDDAH: Abdul Latif Jameel Co. (ALJ), exclusive dealer of Toyota cars in Saudi Arabia, stressed the importance of continuous communication with customers to further strengthen the business and achieve the desired objectives. Recently, ALJ set up two huge stands for Toyota vehicles before the start of the final match for the European Champion Clubs' Cup between Barcelona and Manchester United at Jeddah Starvin Lounge & Café Restaurant located in Corniche Road. The move from ALJ is a show of its support and share with young people their interests in various life aspects. The company displayed some new features in Toyota cars for 2011 like in Aurion and FJ Cruiser. Eng. Adel Ezat, ALJ executive director for the SUV segment, said "through our great experience in sports and since football is the most popular game in the Kingdom, we found that such important match of the Champions League will be an ideal event for many companies which target youth segment. We had an offer and after we studied it, we found it as a new chance to continually communicate with our customers and support all who love and watch football matches. It is such a good opportunity throughout the year to address the youth and tell them that we understand them and support their interests. We are always with them and that is the cause behind the success of Toyota and ALJ Group who are sharing the same values and unlimited passion through the development of products, services and community human resources." Moreover, Ezat said "through this participation, we get the opportunity to achieve multiple objectives, including communication with the public, either the audience or observers of the match on television. It helps also to communicate with young people in modern ways through various social networking websites. Likewise, it is possible for public to be in touch with Toyota Aurion and FJ Cruiser. We did not find it better to participate in an important event for all football fans not only in the Kingdom but also all over the world than in this manner." Ghasan Naser, GM of Starvin Loung & Café Restaurant, said "I was so pleased that our restaurant was selected to host this important event. It is the only place in Jeddah which has four floors with great number of international restaurants to satisfy all tastes. The restaurant has a large capacity and fantastic decorations that symbolize and represent different cultures."
