JEDDAH: Abdul Latif Jameel Company Ltd. (ALJ), the exclusive distributor for Toyota cars in the Kingdom, will showcase in the upcoming Riyadh International Motor Show 2010 on Dec. 5 not just the different models of Toyota's most popular cars in the Saudi market, but will also highlight many programs and competitive activities prepared for youth. The company aims to ensure its leadership and its strong presence in the automotive market through its participation in the show, which simulates global standards in the car showrooms manufacturing. Aside from the different models starting from family cars, youth cars and down to SUVs, Toyota will also display latest fashion accessories which suit customers styles. The company will highlight safety features through smart display technology, devoting part of the showcase to Toyota racing programs - unveiling the main achievements of Abdul Latif Jameel during the past 10 years in motorsport competitions inside and outside the country. Another part will be for Yaris Club, which includes many of competitive events for young people and Yaris lovers through Yaris PlayStation championship as well as Toyota café, giving the show a social character in line with its motto “Toyota fun every day”. There will also be a special day for family to enjoy with drawing competition for children. Faisal Abdullah, ALJ automotive sector deputy president, said “Riyadh International Motor Show 2010 gives us the opportunity to meet Toyota customers and visitors and to communicate with them permanently and directly.” “We are very keen on satisfying our customers and our visitors and meet the needs of the Saudi market through the permanent development of Toyota showcase and raise standards of customer service and their satisfaction through the outstanding service we provide,” he added.
