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GROHE receives five Red Dot Awards 2017
Published in The Saudi Gazette on 14 - 05 - 2017

after design awards for its Blue Home water system, shower toilet Sensia Arena, bathroom faucet Lineare and kitchen faucet lines Concetto Professional and Essence Professional.
The Red Dot Award is known as one of the most coveted awards honoring exceptional design performance. GROHE's recognition bring the total number of Red Dot Awards 2017 for LIXIL Corporation, a global sanitary ware market leader which includes premium brands such as GROHE, to six.
The international design competition Red Dot is held by the Design Zentrum Nordrhein Westfalen in Germany and appraises the best products of the year: Designers and manufacturers from all over the globe submit their products and a jury of 40 specialized experts evaluates those products by their degree of innovation, functionality, ergonomics, durability and ecological compatibility. In 2017 more than 5,500 products have been submitted from 54 countries around the world.
GROHE presented its exceptional variety of products with intelligent solutions in modern designs for bathroom and kitchen. As the worldwide leading provider of sanitary fittings, GROHE successfully proved its leading market position by receiving five sought-after Red Dot Awards for GROHEs water system Blue Home, GROHEs shower toilet Sensia Arena, GROHEs bathroom faucet Lineare and GROHEs kitchen faucet lines Concetto Professional and Essence Professional.
As a private water source for ultimate taste and enjoyment, GROHEs innovative and ecologically friendly Blue Home water system supplies filtered and chilled water with three selectable carbonation levels straight out of a kitchen faucet. Superseding the need for industrialized mineral water, it cuts drinking water costs by at least 50 percent and reduces carbon emissions by 61 percent compared to bottled water. Offering ultimate hygiene and comfort manufactured in Japan but designed in and primarily for the European market, GROHEs Sensia Arena shower toilet sets new standards in the field of intelligent care.
GROHEs Lineare bathroom faucet of remarkably balanced proportions combines the most delicate faucet body GROHE ever manufactured with a flat spout and a visually restrained lever with a clean and contemporary look.
Distinguished by their particularly slim and streamlined body, GROHEs new kitchen faucet collections Concetto Professional and Essence Professional combine elegant and sensual design with high-performance, making kitchen work more efficient and comfortable. With its expanded Essence faucet range coming in deluxe colors and state-of-the-art finishes, GROHE serves the global trend of individuality by extending it to bathroom and kitchen.
As part of LIXIL, GROHE combines the innovation and premium brand power of a German "Mittelstand" company with the global resources and technological leadership of LIXIL. With six Red Dot Awards 2017 the combination is proving its worth in the market place, building on GROHE ́s core values: quality, technology, design and sustainability. — SG


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