The Tunisian strike on Brotherhood    Kuwaiti Cabinet recalls key Saudi role in country's liberation in 1991    Canada fines two travelers nearly $20,000 over false coronavirus information    US expands eligibility for Afghan refugee resettlement    Qualifying rounds for Women's Volleyball tournament to kick off on Thursday    Month-long international auction for falcon breeders to begin on Aug. 5 Saudi Arabia is hosting global falconry event for the first time    King, Crown Prince congratulate Niger president on Independence Day    Aramco denies reports it will embark on Bitcoin mining    Grand Mosque being sterilized round the clock to receive Umrah performers    Saudi Space Commission strengthens partnership with Airbus and group of European space companies    TRSDC signs contract with KACST to provide satellite data of development sites    Italy's Lamont Marcell Jacobs claims surprise 100m gold    CMA chairman to review market trends tomorrow    Olympic athletes describe the power of sport to change the world    Discover a different world    Qatar wins first Olympic gold    National Gallery of Australia to return $2.2m of 'stolen' artworks to India    Progress on tobacco fight, but new nicotine products pose increasing threat    KAMC in Makkah performs 6th artificial heart transplant surgery    Clubhouse says no data breach after reports of 3.8bn phone numbers of users being sold    Custodian of the Two Holy Mosques Directs KSrelief to Urgently Provide Malaysia with Medical, Preventive Equipment and Supplies to Address COVID-19 Pandemic    Custodian of the Two Holy Mosques Congratulates President of Maldives on Independence Day    Weather Forecast for Sunday    RSNF Commander Patronizes Ceremonial Launching of His Majesty's Ship "Jazan"    OIC Condemns Houthi Attempts to Target Civilians in Saudi Arabia    Philippines evacuates thousands as monsoon rains flood cities, provinces    Heavy rain in India triggers floods, landslides; at least 125 dead    U.S. Records 64,321 New Infections of Coronavirus    Without Fans, Tokyo Olympics Kicked Off    Pilgrims Perform Dhuhr and Asr Prayers at Arafat Holy Site    Dr. Mohammed Sulaiman Al-Jasser, Saudi Arabia's Pick to Chair IsDB Group for the next five years, unanimously approved by BoG Committee of Procedures    Saudi Press: Fitch affirms Saudi Credit Rating at "A" with a revised outlook to stable from negative    Handled Cargo at Saudi Ports Increases during June 2021    SDAIA, DARP & STC Launch Pilgrim's Smart Bracelet (NUSK)    Tabuk sculptor spends 8 years in carving entire Holy Qur'an on 30 marble slabs    2 Goals by Diaz Gives Colombia 3rd Place at Copa America    Yusuf Khan is dead, long live Dilip Kumar    Legendary actor Dilip Kumar, 98, passes away, and with him an era    Saudi Cinema Night at Arab World Institute in Paris Kicks Off    KSU Leads Joint International Scientific Project for Early Detection of Breast Cancer    Saudi Arabia to Participate in Cannes Film Festival 2021    Arab Cup U-17 Championship Draw Saudi Arabia, Morocco, Palestine, Kuwait, in the 1st Group    Bollywood star Aamir and wife Kiran separate after 15 years    AWI Hosts Saudi Cinema Nights in Paris    Brazil Beats Chile at Copa America Despite 2nd-Half Red Card    Council of Senior Scholars: Muslim Brothers' Group Don't Represent Method of Islam, rather only Follows its Partisan Objectives, Violating our Graceful Religion    Eid Al-Adha Prayer Performed at the Grand Holy Mosque    Pilgrims Perform Dhuhr and Asr Prayers in Arafat Holy Site    

Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.

Holograms go mainstream, with future full of possibility
Published in The Saudi Gazette on 02 - 11 - 2015

Concert promoters hoping to bring out legends such as Whitney Houston, Billie Holiday and Elvis Presley used to face an obvious problem — the singers are dead. But with rapid advances in technology, those stars and many more are returning to life through holograms, the three-dimensional light projections that have opened new frontiers for the live music and other industries.
The hologram boom began in April 2012 when Coachella, one of the most influential music festivals, resurrected slain rapper Tupac Shakur in a headlining set by his former collaborators Dr. Dre and Snoop Dogg.
Two years later, the King of Pop Michael Jackson came back from the dead at the Billboard Music Awards, the annual event hosted by the US music industry magazine. In recent months, hologram announcements have become so regular they are almost mainstream. Hologram USA has announced tours by Whitney Houston, who died in 2012.
The firm also plans to bring Billie Holiday, who died in 1959, back to Harlem's Apollo Theater in what would be the first regularly scheduled hologram show.
Holograms record light fields, rather than standard camera images, thereby allowing a three-dimensional presentation.
For Tupac and Michael Jackson, the holograms, however realistic looking, still used a 150-year-old technology — the image was projected onto a transparent screen.
For Whitney Houston's tour, which four venues have so far agreed to welcome, the late singer's image will be projected onto a live artist on stage.
"Whitney will be able to interact live in a real performance. It won't be scripted," said Alki David, the founder of Hologram USA.
"There is a performer — an actor whose body is like Whitney," he said.
Another US company, Pulse Evolution, is preparing a musical based on Elvis that will take place on stage through virtual reality.
Concert promoters are avidly seeking unique headliners as the number of summer festivals has grown rapidly in the past years, in one of the music industry's few areas of substantial growth.
But will the public keep shelling out money to see dead entertainers once the novelty fades?
Reid Genauer, a member of the band Strangefolk and chief marketing officer of the movie app company Magisto, said he struggled to see how holograms would work once the technology becomes commonplace.
"Meeting dead celebrities, it seems reasonable to me. Is there business there? Probably. The difficulty I have — and it's a lack of imagination, not a lack of possibility — is envisioning how holograms scale," he said.
Jason Ross, a veteran producer of multi-media music projects, said that holograms may have more practical uses in classrooms — for example, for dissections in biology courses.
"I think there is a market for it, but I think from an instructional video standpoint it's going to be much stronger," he said.
Some promoters already shy away from hologram concerts, finding them tacky.
When rock legends the Grateful Dead threw five self-declared final concerts in June and July, the band considered — but decided against — creating a hologram of Jerry Garcia, the hippie-era group's most recognizable member who died in 1995.
John Textor, the chairman of Pulse Evolution which spearheaded the Tupac and Michael Jackson holograms, said it was critical to design real shows, not just to rely on holograms.
He expected the Elvis musical to run 90 minutes and feature live dancers and actors, in the fashion of a Broadway show.
"I don't believe in digital performance concerts. By the time you get to the third song, you're done. The novelty is gone," Textor said in an interview.
Textor sees concerts not as an end in themselves but as one application for virtual reality.
Digital Domain, the company he ran from 2006 to 2012, made its name in cinema and won several Oscars, most notably for 2008's "The Curious Case of Benjamin Button" in which the hero, played by Brad Pitt, ages backwards.
Virtual reality technologists have long warned of the dangers of the "uncanny valley" — a theory that, the more perfectly an image resembles a real being, the more the audience will notice the imperfections.
But for Textor, that bridge has been crossed. In the first part of "Benjamin Button," he recalled that audiences believed they were watching Pitt, when in fact it was a virtual image.
University of Southern California professor Paul Debevec, a pioneer in the field, said that creating holograms of dead people was much more challenging than the actual concert design.
"The technology that is new and interesting is the ability to create a human likeness to someone that is dead — Tupac, Michael Jackson," he said. "The technology of putting it on stage is completely uninteresting."
Beyond concerts, Textor has plenty of other ideas in store for the technology. He hopes to "reinvent karaoke" by letting amateur crooners perform with their favorite singers. Textor also sees great possibilities for video games by allowing players to create virtual doubles.
"We're working with gaming companies to bring them out of the stone age," he said.

Clic here to read the story from its source.