Mobily has launched the "Mobily Ranan" Mega Campaign 2015 that extends to 60 days and allows all customers the chance to win Lamborghini Huracan 2016 completely new cars on two different stages. Additionally, the contest allows the chance to win many of the Chevrolet Camaro and Malibu cars on daily and weekly basis. This contest comes as an embodiment of the company's approach to interact with the community and Mobily was persistent to implement it as a pioneering telecom and ICT operator in the Kingdom. Mobily is providing 46 cars as major prizes allocated to this competition and distributed over three main categories as follows: (39) cars and the draw will be on daily basis so that one car will be offered daily for the winners. (5) cars on the basis of a weekly draw throughout the duration of the campaign. Lastly two fancy Lamborghini Huracan 2016 cars as grand prizes to be provided by Mobily on two phases The first phase draw will be in the middle of the contest period and after the elapse of the first month, whereas the second phase draw will be done at the end of the campaign period. The mechanism of entering the draw is based on collecting "Ranan" points" through the interaction of Mobily's customers with the free questions and answers competition. This can be done by sending the letter "G" in English or the letter "M" in Arabic to the number "604 040". Accordingly the customer can answer three free questions per day enabling him to collect points that qualify him to enter the draw on the cars. The customers can get more questions and increasing the number of points through subscribing in "Ranan" services or buy more "rings". Each transaction gives the subscriber the possibility to answer three additional questions and more than 50 points as reward from "Ranam". The customers can also recommend their friends to subscribe in the contest by sending the mobile No. of the recommended friend to the number "604 040". This consequently will reward the customer with free points in addition to free access to one additional question. Mobily will announce the winners of major prizes on weekly basis through various social networking websites Facebook, Instagram, Twitter, Youtube" and the companies main platforms. It is worth noting that the "Ranan" competition will allow all Mobily customers the opportunity to join this interactive activity in several ways to ensure covering the larger possible segment of contestants. — SG
