BRINGING a delightful new experience to shopping for luxury children's wear, Rubaiyat has opened its Kids Flagship Store at Le Chateau Mall in Tahlia Street, Jeddah. On offer are 25 of the most prestigious designer brands including Armani Junior, Chloe Kids, D&G Junior, DKNY Kids, Fendi Kids, Gucci Kids, Hackett Kids, Hugo Boss Kids, Lanvin Kids, Loro Piana Kids, Little Marc Jacobs, Polo Ralph Lauren and Sonia Rykiel Enfant. Describing the concept behind the Rubaiyat Kids Flagship Store, Christophe Penne, Senior Vice President at Rubaiyat, said: “We set out to create an enchanting wonderland of exquisite beauty where each of the designer brands has its own dedicated boutique area displaying the latest fashion wear for girls and boys, starting with babywear and going through all age levels up to teenagers — and then as a finishing touch we added our own beautiful candy store to delight children of all ages.” With Jeddah being one of the fashion hot-spots in the region, it was lacking a high fashion haven for the little trend-setters. With the opening of the department store, people do not need to travel outside to purchase the latest fashion in kid wear when it comes to brands such as Chloe, Gucci and Polo Ralph Lauren. Well known for its world class window displays, Rubaiyat celebrated the opening of its Kids Flagship Store by decorating the street facing windows with brilliant settings created by the Rubaiyat display team to show the newest trends in the world of children's fashion. Rubaiyat enjoys the status of being the kingdom's foremost leading luxury goods retailer. With more than 30 years pioneering experience in bringing the fashion world's leading brand names to Saudi Arabia, the company has expanded its product range from ladies fashion, menswear and children's wear to include accessories, fragrances, crystal, silverware and designer home furnishings. Through its stores located in all the key cities across Saudi Arabia, Rubaiyat has succeed in achieving longstanding relationships with its loyal high-end customers and is the first choice partner for brands seeking a solid heritage and representation. From franchising licensed international fashion brands to its own chain of multibrand and monobrand boutiques, Rubaiyat exclusively represents and operates more than 50 standalone franchised boutiques throughout Saudi Arabia, the UAE and Bahrain. —SG
