IN order to meet the demand of the quality-conscious Saudis who already shop at Loro Piana around the globe, the monobrand boutique recently opened its doors at the Boulevard Mall in Jeddah. The opening ceremony was attended by the Consul General of Italy Mrs. Elisabetta Martini, who toured the store to see the latest Loro Piana collections showcased in an interior that is an iconic example of the finest contemporary Italian design. “We are delighted to welcome the Loro Piana boutique among our newly opened brands within Boulevard,” said Wafaa Abbar, President of Rubaiyat. “The store is a superb design concept that is a perfect fit for the luxury ethos that we are creating at the Boulevard. Renowned for its authentic quality and the best materials, Loro Piana serves the most sophisticated customers in the world and we are especially pleased that our Jeddah clientele will be able to enjoy choosing from the collections in a setting that reflects their discerning good taste.” The new Loro Piana store covers 270 square meters and has four windows. The one-floor space displays men's collections along with a wide selection of ladies handbags, accessories and gift ideas. The finesse of the materials and contemporary elegance mirror Loro Piana's signature and its commitment to uncompromising quality. —SG
