JEDDAH — Following the announcement of its three anchor tenants - Giorgio Armani, Gucci and Prada - The Boulevard, Jeddah's soon-to-open destination for luxury shopping, has unveiled the names of 10 more of the world's most prestigious brands which have chosen The Boulevard as the venue where discerning shoppers can enjoy a unique lifestyle experience that is the first of its kind in the city. The 10 luxury brands include five of the leading French and Italian fashion houses; Balenciaga, Brioni, Dolce and Gabbana, Loro Piana and Zegna, all coveted designer labels that are among the most sought after in the world, while lovers of women's accessories will welcome the latest collections by the fashionistas' favorite Jimmy Choo, which offers shoes and bags. Completing the number are Baccarat and Christofle offering the finest French crystal, and silverware; Dunhill for the highest quality British accessories and ready to wear menswear; and world famous jeweler Tiffany & Co. The incomparable shopping environment of The Boulevard is a truly fitting home for the luxury brands offered by the world's greatest designer names, where its elite clientele receive VIP preference. Located on King Abdul Aziz Road, The Boulevard redefines the concept of luxury shopping by creating a uniquely beautiful and exclusive environment where shoppers can relax as they stroll from one boutique to another in a landscaped garden setting complete with innovative outdoor cooling. — SG
