THE 9th edition of Luxury Motor Show (EXCS), the prominent luxury motor show in the Middle East, is expected to reveal most important automotive industry technologies and trends, which debuted at Frankfurt motor show recently. EXCS of this year expected to host premier luxury models of 2016. The 9th edition of EXCS, according to the show organizers, will witness the participation of more than 35 global luxury automotive brands, and considered to be one of the most important economic events that will take place in Riyadh in the 4th quarter of 2015. Alongside the show, various luxury models including the highly admired two models, the new Bentley SUV and the super sports Ferrari GTB 488, will be unveiled officially and for the first time in the Middle East. Number of visitors expected to exceed 10,000 visitors who will have the opportunity to register via the show's website (http://excs.com.sa/) for this rare opportunity to have a close look at the most luxurious models talked about in the media this year. The Saudi car market is accounted for more than 600,000 new cars yearly; with an annual increase of 7 to 12%, according to experts, while the luxury car market witnessed an unexpected recent high and rising demand, which urged local luxury car dealers to revise their marketing plans and strategies in order to meet such rising demand. In this regard, a source in Mohammed Yousuf Naghi Motors, dealer of BMW in Saudi Arabia, said the number of units of the new BMW 7 Series assigned for the Saudi market has been fully reserved unprecedentedly, as well as the new Audi Q7 SUV model as stated by Samaco. The Show will take place on Oct. 20 at Four Seasons hotel in Riyadh. On the sidelines of the show, Saudi Motorsport champions will be honored by the Saudi Arabian Automatable Federation. — SG
