RESERVED, the famous European clothes brand, has announced its entry into the Saudi Arabian market with the launch of its first branch in the city of Dhahran in the Eastern Province of the kingdom. The new branch is the company's fourth in the Middle East region and follows the resounding success enjoyed by Reserved in Egypt, Kuwait and Qatar. The new branch in Dhahran Mall offers a wide range of clothing for women, men and children. Brand manager Ms. Amal Daher said: “Reserved is one of the largest up and coming fashion brands globally. The European label has been witnessing a tremendous success thanks to its hip and fresh collections across sections. With an illustrious group of aspirational brand ambassadors for this season, the brand will appeal to a wide variety of tastes across age groups who value trendy high quality clothing at the most affordable prices in the market.” Ms. Daher added: “The coming period will witness the opening of more Reserved branches in Saudi Arabia, where we intend to take advantage of the promising opportunities offered by the ready-made garment sector, especially with the kingdom's growing population and the high purchasing power of its citizens.” Reserved is a clothing brand that offers the latest in fashion wear for women, men and children. Reserved collections are inspired by global trends and features simple and classic designs, stylish cuts and original patterns for fashion forward customers. Reserved designers have adopted fabrics and colors to suit the hot weather that characterizes the region, most notably light green and pink, along with many other bright colors. Azadea Group is a premier fashion and lifestyle retail company that owns and operates more than 50 leading international franchise concepts across the Middle East and Africa. Since its inception in 1978, the group has grown a substantial chain of stores representing leading international brand names in fashion and accessories, food and beverage, home furnishings, sporting goods and multimedia. With over 12,000 employees, the company boasts a solid infrastructure overseeing more than 600 stores spread across 13 countries including Algeria, Bahrain, Cyprus, Egypt, Ghana, Iraq, Jordan, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar and United Arab Emirates. — SG
