Citymax, the largest value fashion retailer in the Middle East, has started carrying Cherokee products, in addition to its Citymax-branded merchandise, across stores throughout Saudi Arabia as part of an exclusive partnership with Cherokee Inc. The Cherokee collection debuted in 35 stores across the Riyadh, Dammam and Jeddah, with additional store rollouts over the coming months. Following a license agreement signed in July 2012, Cherokee-branded products will now join Citymax's select roster of affordable, high-quality clothing and accessories across the retailer's women's, men's, and kids' collections. Henry Stupp, Chief Executive Officer of the Cherokee Group, expressed his enthusiasm in the launch: “The unveiling of Cherokee at Citymax is a perfect example of our 360 degree approach brought to life. By leveraging our exceptional in-house team of designers, marketers, and financial experts, we were able to offer Citymax a completely turnkey solution including a debut collection of men's, women's and kids' clothing fully designed in-house by the Cherokee team. We are very excited to share our family lifestyle brand with Citymax shoppers and want to thank all of Max's management for their continued support of the Cherokee brand.” Ramanathan Hariharan, CEO, Citymax, shared Stupp's excitement: “We are delighted to be able to announce the official launch of Cherokee products in our stores. When we entered into a partnership with Cherokee last July, we were confident that the Cherokee brand would be an excellent addition to our product offering. With the launch, we remain convinced that Cherokee's unique design and family-lifestyle appeal will be a hit with our customers as well as reinforce our brand promise, ‘More Fashion, More Value.'” Citymax was launched in 2004 by the Landmark Group, one of the largest retail conglomerates in the Middle East and India. Citymax provides customers with a distinctive offering of fashion clothing, footwear, accessories and household products in a comfortable and inviting shopping environment. Citymax currently operates in Saudi Arabia, the UAE, Kuwait, Oman, Jordan, Qatar, Bahrain, Turkey, Egypt, Sudan, Yemen, Lebanon, Nigeria, Libya, Iraq and India. For more information, visit: www.maxfashionretail.com — SG
