CITYMAX, the leading value fashion brand in the Kingdom of Saudi Arabia, has officially opened its 12th store in the city of Jeddah - marking the 24th outlet across the Western Region. The 1,600 square meter store in the popular Roshan Mall retails its homegrown label of women's, men's and children's fashion - as well as accessories, cosmetics and footwear. T.S. Vedapuri, COO, Western Region, said: “We are delighted to have opened our first new format Citymax store in Roshan Mall – an area that is extremely popular with shoppers in Jeddah. The store has a brand new look and feel that will offer customers an international experience, and we are excited to further expand our presence in KSA and the Middle East. He added “with this ultimate aim in mind, we are accelerating the pace of new store openings in the Kingdom, where Citymax enjoys continued success. We are moving ahead with our expansion strategy in the region by also opening stores in the city's suburbs.” Ramanathan Hariharan, CEO, Max, said: “As always with Citymax, the Roshan Mall store will provide our customers with the latest styles and trends at affordable prices, while delivering a high level of customer service to further enhance their Citymax shopping experience. The Kingdom of Saudi Arabia is our biggest market in terms of business, and we are confident that the new store will be received extremely well by Citymax shoppers.” The latest Winter 2012 collection is now available in store which includes a variety of ladies and men's jackets and kidswear to choose from, offering customers “More Fashion, More Value”. Known as Citymax in KSA; Max Fashions is part of Landmark Group, one of the largest retail conglomerates in the Middle East and India. It currently operates in the UAE, Saudi Arabia, Kuwait, Oman, Jordan, Qatar, Bahrain, Turkey, Egypt, Sudan, Yemen, Lebanon, Nigeria, Libya and India. — SG
