H & M (Hennes & Mauritz), the international fashion retailer, will soon be available to eager followers of fashion in the Kingdom. The 2,277-square meter store will open on Sept. 13, 2008 in the about to open Mall of Arabia and will host a unique women-only “Beauty Box” store-within-a-store. The expansion of the trendy high street brand is a result of H&M's strategic partnership with M.H. Alshaya Co., one of the Middle East's leading retailers. “We are very excited to introduce H&M to the Saudi market. We believe the brand will rapidly become a popular choice as it has done in other parts of the region. The wide assortment on offer coupled with the introduction of new garments into the store every day will be something unique in the Kingdom and will enhance the shopper's experience,” said Mohammed Alshaya, chairman of M.H. Alshaya Company. “Saudi Arabia has a population of 23 million, and has an extremely diverse population base with a strong interest in fashion. We believe the country will be an ideal location to open H&M and will be well received by this fashion conscious market,” he added. Jazz Hayer, business director, H&M Middle East, said: “We are very excited to finally be bringing the H&M philosophy to KSA. We are convinced that fashionable shoppers of the KSA will find our concept as appealing as shoppers in other countries in the region have. Lady shoppers will be happy to note that this store also incorporates our first-ever women-only “Beauty Box”, where they will be attended to by 20 female staff members. Finally the KSA will have access to quality fashion at affordable prices - H&M style!” The newest addition to Jeddah's retail landscape will be sure to entice families with the launch of its latest ladies, men's and children's collections. Shoppers will be spoilt for choice as they choose from an unparalleled selection of accessories including turbans, straw hats, couture scarves, obi belts, wood jewelry, sandals, ballerinas and Mary Janes to name but a few. The men's collection is just as varied and offers caps, line scarves, hankies, canvas bags, sunglasses, canvas belts, leather belts, sneakers, sandals, lace-ups, loafers. Also available will be H&M's organic collection which features colors and designs inspired by the 60's and 70's. The launch of the H&M Jeddah store will come soon and will be followed by another store launch in Dammam. __
