DUBAI — Joyalukkas - world's favorite jeweler has now been recognized as a Superbrand for 6th time in row by the panel of judges at this year's Superbrand award ceremony. Joyalukkas has been bagging the Superbrand award continuously since 2010. Joyalukkas was deemed a Superbrand at the Superbrand's Tribute Event, an award ceremony that witnessed the presence of the best in media and peers. John Paul Joy Alukkas, Executive Director, Joyalukkas Group & Mrs. Sonia John Paul, Director, Joyalukkas Group accepted the award on behalf of Joyalukkas Group. The Superbrand's organization is an independent authority that is acclaimed worldwide, and is dedicated to paying tribute to exceptional brands from across the globe. This laurel encourages brands to maintain their superiority in terms of branding and services. It is only the best global brands chosen by the Superbrand Council that feature in the Superbrand's UAE book, and Joyalukkas will appear in it for the 6th consecutive year. “It is a proud moment for us at the Joyalukkas Group. We would sincerely like to thank the esteemed panel of judges for this great encouragement. We are honored, humbled and more driven than ever, to achieve our single goal since inception of being ‘The World's Favorite Jeweller'”, said Joy Alukkas, Chairman & M.D, Joyalukkas Group. “Being recognized as a Superbrand for the 6th consecutive year is a great achievement for us at the Joyalukkas Group. But this title has also added responsibility as we strive to bring our valuable customers the best in choice, services, value and design. I'd like to thank the judges for this prestigious award and promise to continue the good,” said John Paul Joy Alukkas. The Joyalukkas brand has come a long way, with a humble beginning of one showroom to now being a globally recognized jewelry retail chain with over 105 showrooms. It has revolutionized the jewelry retail industry with its innovative schemes and offers. They are a favorite of many and hold a significant presence across 10 countries and serve to a customer base of over 10 million and counting. It has clearly become the benchmark for every jewelry brand, with its versatility in product range and unmatched services. To add to its showcase of achievements, Joyalukkas created history when it became the first jeweller to receive ISO 9001 and 14001 certification. It has also been recognized under the Dubai Quality Appreciations Program for excellence across all its departments. — SG
