WITH its recent foray into LED lights, Panasonic Marketing Middle East and Africa (PMMAF) – the regional headquarters for Panasonic in the region – has further strengthened its regional Eco Solutions business, which grew by over 120% last year. The company is now well positioned to offer a more diverse range of eco electrical solutions aimed at improving everyday lives. In a bid to showcase this offering and while reiterating its commitment further, PMMAF held its regional dealers meet in UAE which also saw the launch of a new automatic window mount ventilation fan for the region. Over the years, Panasonic has been continuously providing and developing easy and convenient solutions embedded with advanced technology towards improving the indoor air quality. The company constantly engages in awareness programs to educate people on the importance of Indoor Air Quality (IAQ), while emphasizing on 24 hours ventilation solutions, which are essential for a healthy living. The newly launched window mount ventilation fans FV-15WA1 & FV-20WA1are available in 2 sizes and come with an auto shutter and prevents sand from accumulating in the fan. It's capacity to maintain a static pressure helps improve the air pressure by 30%. It is also easy to wash as the blade is removable and it can resist adverse pressure caused by heavy wind which makes it perfect for Middle East's desert conditions. Addressing over 80 dealers who gathered in Dubai for an introduction to Panasonic's expanding range of eco products, Hiroo Ikeda, General Manager, Eco Solutions Division, Panasonic Marketing Middle East & Africa, said “poor air indoor quality is one of the main reasons for the prevalence of respiratory diseases across the world and Panasonic has over the years seen a healthy demand for its tailor-made IAQ products in the region. Our Indoor Air Quality solutions are designed and engineered to be used across various environments such as residential houses, offices, restaurants, hotels etc.” For over two decades, Panasonic has delivered innovative, high performance ventilation solutions that have set new standards for quiet operation and energy efficiency. Tatsuya Kumazawa, Director, Eco Solutions Category, said “we have witnessed strong year-on -year growth in our Eco Solutions category. With Middle East and African governments placing renewed importance on the use of eco-friendly and energy saving products in sectors such as construction, we expect our business to witness robust growth in the coming years. We have now expanded the scope of our business in the region by entering the LED lights segment earlier this year. Our offerings also include photovoltaic products, electrical construction materials, air conditioning and purification products, and home building products and materials. By offering a vast range of products, we are able to cater to every aspect of the eco solutions business now.” Panasonic is the premier manufacturer of powerful, energy-efficient ventilation fans that quietly exhaust unhealthy, unpleasant or moist air from your home or business. Panasonic's products reflect on 100 year of expertise and know-how on eco technology, all of which is geared towards bringing energy costs down in a bid to leave behind a sustainable future. — SG
