PANASONIC is marking double-digit growth in Saudi Arabia, a key market for the Japanese manufacturer in the region. At the back of a healthy consumption pattern and continued investment in the IT systems by businesses and government agencies, Saudi Arabia is deemed as a highly potential market for Panasonic. In line with the exponential growth and investments across Saudi Arabia, Panasonic plans to tap into the strong demand by offering products catering to personal, business and government use. Currently Panasonic is already executing many projects for the government and educational institutions across the Kingdom. Panasonic Marketing Middle East & Africa – the regional headquarters for Panasonic has announced a new chief for the Middle East & Africa region. Setting the pace for a strategic growth in the region, Shinichi Wakita will oversee the entire operations for Panasonic spanning more than 60 countries across the MEA region as the new Managing Director (MD) of the company. With an association of more than 30 years with the brand, Wakita brings with him rich and varied experience having spent most of his working career outside Japan, especially South East Asia in countries like Malaysia and Vietnam. “The Kingdom of Saudi Arabia remains buoyant, given the high oil price which in turns fuels rapid economic growth. The populous of the country is extremely tech savvy and eager to adopt new technology. In fact the demand for new technology and gadgets could be rated as being among the highest in the region. To cater to this growing demand of the Saudi consumers, we as Panasonic reaffirm strong commitment and will continue to invest with our products and technology across the country,” he said. The Saudi Arabian market remains very positive both in volume and high demand for the latest trend in the world. New technology, innovative gadgets along with strong initiative for energy saving scheme and gadgets, remain popular in the Kingdom. Furthermore, Panasonic's eco products are extremely popular, and mirrors the Kingdoms desire to adopt eco products and technology. Panasonic, a household name, has been investing in the Kingdom for more than 50 years and its range of products have proven highly successful. The Japanese manufacturer continues to deliver best in class consumer products that cater to personal, health & beauty, home appliances, audio visual, as also business use products for various sectors like security cameras, projectors, large screen displays, toughbooks (Laptop and tablet PC) for education, malls, hospitals, hotels, airports, government institutions etc. Panasonic showrooms and after-sales service facilities are conveniently located across the Kingdom. Panasonic remains committed to its corporate philosophy to provide “A Better Life, A Better World” to all its customers across Saudi Arabia. — SG
