CASIO Computer Co., Ltd and Mahmood Saleh Abbar Co., the authorized agent for Casio in Saudi Arabia, have inaugurated the third “G-Factory” outlet in the Kingdom. The new outlet at Alandalus Mall occupies a 75 sq.m area and features Casio's latest generation of showroom designs. The plan has been designed with the objective of expanding the brand's presence Kingdom-wide. The outlet embraces full versions of the best “G-Shock” and “Baby-G” iconic watches. Tsuneo Nagai, Casio Middle East Director – Dubai, said: “Casio has the honor to open its latest retail sale outlet “G-Factory” in Al Andalus Mall – Jeddah which is deemed as one of the major shopping malls in Jeddah.” Tsuneo stressed the importance of the Saudi market for marketing Casio products, which is proud of its presence in the region, being a featured brand name in Saudi Arabia for more than four decades, thanks to the successful strategic partnership with Casio's approved agent Mahmood Saleh Abbar Company. Tsuneo further said that Casio succeeded in realizing a strong reputation through unique products, efforts of its strategic partner and the distributors' network. He underscored that Saudi Arabia's huge young population composition offers many tremendous opportunities in the future, driving the company to continue its expansion in the Kingdom in order to meet the expectations of the young population through Casio's youthful and modern designs. He indicated that the high technology used by Casio in producing watches has been met by unmatched demand around the world, thanks to their quality and various functions for different walks of life. Ayman Tawfiq, Assistant Director General for Casio Affairs - Mahmood Saleh Abbar Co., said Casio watches leads in sales volume, diversity of functions and high quality that meet consumers' tastes. He added that the opening of the third G-Factory is part of company's expansion plan, including the opening of a series of G-Factory outlets in the coming period, especially in the major cities such as Al-Khobar, Dammam and Madinah. The outlets will be dedicated to Casio watches range — G-Shock, Baby-G, ProTrek, Edifice and Sheen. He also noted the advanced qualitative shift of Mahmood Saleh Abbar Co. adopted for marketing Casio watches in Saudi Arabia and the significant impact that has occurred as a result. The inauguration of the G-Factory outlet witnessed the presence of ambassadors of G Chock and a multitude of shoppers. — SG
