Casio Computer Company, Ltd headquartered in Shibuya, Tokyo, Japan, in collaboration with Mahmood Saleh Abbar Co., the approved agent for Casio products in the Kingdom, distributor of G-Shock watches, has organized a festival at the Equestrian Club in Jeddah to support and sponsor outstanding local talents in the fields of fashion, music and extreme sports. The festival was titled ‘Shock the World' and two hashtags #shockjeddah #GSHOCKARABIA were launched. The event, inaugurated last April 2, honored a group of local young talents, among them, Alaa Balkhy – the international designer of ‘Fyunka'; Dhad Store Artists Group; Hasan & Hussein Bin Mahfouz from My Wheels Skating Team; Jeddah's Hip Hop group Run Junxion; and Qusai – the rap artist. The festival witnessed outstanding performances by all the teams and talents participating in the event presented by Hassan Dennaoui ‘Big Hass'. The audience also enjoyed the presentation of Kikuo Ibe, the Japanese designer, inventor and designer of G-Shock watches, who talked about the history and hallmarks of G-Shock watches and how they were able, with their different designs, to become the popular choice of all age groups. The inventor of G-Shock also talked about Casio's latest creative G-Shock watches launched recently which are deemed among the most important accessories that youth may wear in their various sporting, artistic and social events. He also talked about the uniqueness, durability, design and enormous technical possibilities that made these watches a global standard for strength and elegance, thanks to the determination and ingenuity of industry. Ayman Tawfik, assistant general manager for Casio Affairs, said: “Mahmood Saleh Abbar Co. has been keen within the course of its social responsibility to support and care for talented youth, to participate in a series of activities of sports, social, technical, artistic and fashion programs, to support and encourage local talented youth of both genders in various fields of creativity. He added: “From the standpoint of our keenness to support the local talented youth and our quest for providing care to a generation of young artists and singing talent, the Casio products approved agent – Mahmood Saleh Abbar Co. – representing G-Shock and Baby G, we adopt the designs of young talents and produce them for sale in special versions, believing in the importance of offering the opportunity to the creative and talented youth, yet contributing in their dreams and aspirations.” Tsuneo Nagai, Casio Middle East Manager, said: “Celebrating ‘Shock The World -2015' in Jeddah comes under the keenness of Japanese Casio Computer Co. to support local young talents in various fields. It also illustrates the company's focus on the importance of the Saudi market.” He added: “Despite increase in the number of types and designs launched by G-Shock for more than three decades and more than 2,000 models, we still build them on our basic principles – durability, water resistant, advanced technology. Holding to our insistence on these principles, we have been able to bring G-Shock watches to their current advanced stages.” Mohammed El Hitar, Sales Manager, Casio Dubai, added “today, the Japanese Casio Computer Co., Ltd ranks on the forefront of the electronics market, thanks to the use of all available modern technology, the long history of experience, professionalism and ability to innovate while adhering to the highest quality standards.” — SG
