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Casio, Abbar bolster relations with dealers
Published in The Saudi Gazette on 23 - 03 - 2014

Y. Tsukahara, Casio overseas marketing & sales – Japan, and M. Balahwal, Assistant Manager of Marketing in Abbar Co, present valuable memento to a dealer.


Mahmood Saleh Abbar Co., the authorized agent and representative of Casio products in Saudi Arabia, in collaboration of Casio Computer Company, organized a dealers' meeting for Casio calculators at Radisson Blu Hotel in Jeddah recently. The meeting was attended by dealers & distributors of calculator and honored by Tsuneo Nagai, Managing Director of Casio Middle East – Dubai and Y. Tsukahara, Casio overseas marketing & sales – Japan. Mahmoud Al Jabsheh, sales manager of Casio calculators – Dubai and Shingo Yamaga, General Manager of Casio Middle East – Dubai.

Nagai thanked the dealers for joining Casio calculator meeting saying that electronic calculator is the first product Casio started with and Casio has been a market leader in this segment due to its high technology with energy saving, durability, compact size and ease of use at affordable price.

He pledged to support the dealers by offering all the assist to generate and promote their sales of calculators in the Saudi market.

M. Basurrah, Casio Divisional Manager in Abbar Company, welcomed all the dealers and Nagai, Managing Director of Casio, and his colleagues for attending the dealer conference. HE noted the big leap of the business of calculator in the market due to the high technology, durability, functions, compact size at affordable price. He cited too the wide range and variety of Casio calculators models.

Mahmoud Al Jabsheh made presentation on Casio's new models & its functions.

Ayman Tawfiq, Assistant G. Manager of Abbar Co., presented “quick quiz” and offered prizes to the winners.
M. Balahwal, Assistant Manager of Marketing in Abbar Co., announced the “Decorate and win” competition which is a new scheme for the dealers to encourage them to change their signboard with the new Casio sign boards, and decorate their outlets with Casio POP materials. Winners will be given valuable prizes.
Gifts were later distributed to the guests. — SG


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