LG Electronics unveiled its extremely anticipated LG G4 smart phone in Saudi Arabia at a big ceremony organized in Park Hyatt Hotel in Jeddah. Many people in various sectors interested in the high-tech advances were there to capture the event of the new LG's flagship smartphone, LG G4. “We're happy to announce our latest achievement to Saudi consumers. We are living up to our promise of innovation for a better life with a clever smartphone that competes with the best of the best”, said Deuk Soo Ahn, president of LG Electronics Saudi Arabia. “We offered consumers a human-centric device equipped to offer a real world performance. From the design to the camera to the display to the UX, this is the most ambitious phone we've ever created.” The new LG G4 which is made in Korea was paid a special attention to the materials utilized in its newest flagship. The G4 is available in handcrafted, genuine full grain leather in 3 beautiful colors. The vegetable tanning process employed is an age-old tradition that requires skilled craftsmen to produce and dye the leather. The colors of the leather on the G4 are rich with warm tones that look authentic. LG G4 is the only smartphone that has special friendly environmental leather since no harsh chemicals are used. The design was defined by the Slim Arc & Genuine Leather. This advanced design with a slight curve offers 20% better durability than a flat smart phone in facedown drops giving the smartphone more comfortable and secured feel in the hand. The new improved 16 mp camera in the G4 has advanced features that make it the world best smart phone camera as it can capture beautiful images, even under less lighting conditions. The camera's module features a wide F1.8 aperture lens allowing 80% more light to reach the sensor, which allows users to take professional pictures. LG improved low-light performance even further with OIS 2.0 (Optical Image Stabilizer), which doubles the performance of the improved OIS+ by expanding the range of image stabilization from one degree to 2 degrees. Manual Mode is added to complete the beauty of the G4 camera, which allows experienced photographers the ability to exercise more artistic expression by letting them directly control the focus, shutter speed, ISO, exposure compensation and white balance for every shot. Advanced photographers can also save their photos in RAW format, in addition to JPEG, for more precise editing with no loss of details. The advanced camera in the LG G4 is complemented by color spectrum sensor (CSS), the first feature of its kind to find its way into a smartphone. CSS improves color accuracy by precisely reading the RGB values of the ambient light in a scene, as well as the infrared light reflected from objects. LG also included an industry-leading 8MP front-facing camera for sharp, detailed portraits and group shots. Also LG G4 is the first smart phone to use LG display's new 5.5-inch IPS quantum display, offering 20% greater color reproduction, 25% improvement in brightness and 50% greater contrast. It is the first Quad HD display to employ advanced in-cell touch (AIT) technology, which combines the LCD and touch sensor into a single layer to provide better color reproduction and touch sensitivity. This new display is calibrated for DCI (digital cinema initiatives) standards for color expression, championed by top Hollywood studios. With G4, the higher quality display doesn't come at the expense of battery life. The LG G4 is equipped with a high-capacity 3,000mAh removable battery, a rare feature in today's high-end smartphones. Combined with the benefits offered by the snappy yet energy-thrifty Qualcomm Snapdragon 808 processor with X10 LTE, the LG G4 has no trouble getting through a full day of normal use. In fact, the LG G4 is estimated to last 20 percent longer than the G3, from the same capacity battery. The LG G4 is the first phone to utilize the new human-centric UX 4.0 that promises to be simpler and more intuitive to better understand and respond to the needs of each user. The improved UX eliminates unnecessary steps while providing more configuration options for advanced users LG new smartphone is attributed to the LG's ongoing passion to offer the consumers pioneering and innovative products capable of changing the map of day's mobile phones. LG has added another triumphal success in offering the market what uniquely enriches the consumers' lives. — SG
