A NEW era of smartphone technology becomes available to the Middle East market on Tuesday as Huawei launch the P8. Once again redefining the smartphone industry, the Huawei P8's exciting features, cutting-edge technology, durability and sleek design allows consumers to ignite their creativity. Building on the rich heritage of the P Series, the Huawei P8 takes beauty to the next level, striking a perfect balance of artistry, creativity and functionality. The Huawei P8 delivers a new level of usability for different applications impacting everyday life – at work and at play. With craftsmanship that pushes the bounds of possibility and new revolutionary light painting modes, the Huawei P8 provides consumers with an inspiration for creativity. Inspired by the design elements of leather-bound handcrafted book binding, the Huawei P8 is a unique smartphone that combines clean, aesthetic lines with innovative technology, beauty and elegance. The phone comes with four elegant color options: silver, gold, black and grey. The devices come in a translucent package and the unboxing experience is like taking a book from the shelf. Jiao Jian, President Huawei Device Middle East, said: “We are extremely excited to launch the user-friendly P8 for consumers across the Middle East. Huawei has seamlessly combined the best elements of style and strength in this device, delivering a revolutionary user experience - especially in terms of camera and network connectivity. Building on the outstanding market performance of Huawei's P series, we are fully confident that our P8 will become one of the most popular smartphones among consumers in 2015.” The Huawei P8 introduces a new philosophy for camera design – a camera optimized for low light and high contrast. The P8 leverages a combination of hardware, software and proprietary algorithms to help users capture beautiful photographs, even in the worst lighting conditions, bringing the joy of photography back to the smartphone user. Huawei's enhanced technology and software provides four professional quality low-light shooting modes, a director mode, and fun creative shooting modes. All users – from painters and architects to someone in the fashion industry, now has access to a mobile photo and video studio that provides diverse and innovative functionality for capturing artistic inspirations within daily life. Continuing the minimalist design of previous generations in the P series, the Huawei P8 embodies the ultimate in elegance, craftsmanship and durability. Among the highlights features include nano-injection molding process resulting in an industry-leading seamless tight junction connecting a 1.5mm thin plastic bar with one of the industry's largest screens; phone is 6.4mm thin, with dual SIM cards, and works seamlessly with a 4G network (where the service is available); triple-layer shark-gill design enhances the reliabilities and robustness of the device; new Kirin 930 64-bit Octa-Core chipset boosts performance by approximately 20 percent compared with other phones with similar levels of battery life; body's sleek back cover is constructed of steel, which provides structural rigidity. Unique power management creates a bridge between the Huawei P8's slim design, power efficiently and stunning performance. The device contains a 2600mAh battery and with Kirin 930 Octa-Core 64-bit chipset, delivering an outstanding performance that outpaces the smartphone market by 20 percent and unparalleled standby time. During the process of researching and listening to the needs of elite smartphone users, Huawei has addressed emerging pain points around dropped calls and signal degradation. Building on Huawei's DNA of world-class communications technology, the Huawei P8 has re-defined the industry benchmark for seamless network connectivity. For the consumers who usually travel by air, it takes quite a bit of time to connect when landing at a new airport. Huawei P8 increases the speed of connecting to a roaming network. Huawei P8 is also the best-in-class smartphones with light painting camera. With an OIS of up to 1.2°, the phone can shoot high-quality photos and videos as well as managing camera shake so that images are consistently sharp. It has the world's first four-color RGBW sensor which enhances brightness by 32 percent in high contrast lighting situations, reducing it by 78 percent in low light environments. Its SLR-level independent image processing enables noise reduction when shooting and intelligent detection of a high-contrast lighting environment and enabling users to perfectly capture high Contrast and low light details in one image. Its DSLR-level independent image processor enables noise reduction when shooting, intelligent detection of a high-contrast lighting environment, thus perfectly capturing the high contrast and low light details in one image. — SG
